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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Spectrum Reach

People respond better to ads across multiple platforms, study says

November 2, 2022

Via: Digiday

You would think seeing an ad everywhere is plain annoying, but new research shows people actually engage better when they see an ad on several platforms. A study by ad sales firm Spectrum Reach and IPG’s media intelligence arm Magna […]