Top

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: space

Starburst beams TikToks into space to engage Gen Z

September 6, 2022

Via: Marketing Dive

Starburst’s “Ask the Universe” campaign piggybacks off renewed interest in space as a way to engage with a Gen Z audience on the cohort’s preferred social platform. The Mars Wrigley brand claims its SpaceSpeak partnership will make it the first […]