Tag: Sound Partners

Marketing Channels, Social Media Marketing

TikTok adds roster of Sound Partners to emphasize audio’s role in marketing success

October 8, 2021

Via: Marketing Dive

With the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]