Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Sony

Marketing Technologies, Other Technologies

In-game advertising experts question Microsoft and Sony’s gaming advertising plans

May 18, 2022

Via: Digiday

Microsoft and Sony are both on the verge of starting their own in-game advertising businesses, but their work is cut out for them. Both tech giants boast massive player bases and potential inventory, yet their premium console offerings are not […]