Tag: software

March 20, 2017

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers. At least, that’s the take Phil Fernandez, chairman […]

November 4, 2016

“Most companies are totally failing at tying data to what they’re trying to do,” said Shannon Duffy, VP of Marketing forSalesforce Pardot, the cloud giant’s B2B automation arm. Although data is everywhere, she told me, people often feel they just […]

November 1, 2016

What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as you drive by the bridge. Luxury brands need to market […]

June 6, 2016

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post […]

June 3, 2016

If you’re wondering why there’s so much hype and noise about Snapchat in digital marketing circles, here’s the latest stat to submit to evidence. According to Bloomberg, Snapchat has now passed 150 million daily active users, up from the 110 […]

May 18, 2016

Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active […]

May 11, 2016

In the five years since its launch Snapchat has evolved enormously and at SXSW was more talked about than any other brand despite not having a physical presence. According to a report by CNBC, it was the most used app […]

April 22, 2016

Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to what is often seen as a saturated […]

April 20, 2016

Let’s face it, Snapchat is an application that has many of us scratching our heads and wondering if it’s simply something the “kids are doing these days” or if there is valuable as part of a marketing strategy. The good […]

April 7, 2016

Last week, Snapchat provided a new software update, offering users an abundance of new features. New and improved items include auto-advanced Snapchat stories which play the next Story in your list automatically,  200 new stickers in private chats, Video Notes in […]

April 6, 2016

Programmatically purchased ads are on an adolescent-style growth spurt. They’re escalating from half of all dollars spent on digital ads last year to two thirds this year, and are on a track to nearly three quarters next year, according to […]

March 11, 2016

Programmatic creative is a burgeoning area of ad technology. Lots of new software is entering the market that allows ad creative to be produced and optimised quickly and at scale. These technologies can be defined as CMPs or DCOs. So, […]

February 22, 2016

There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that’s great. Not everybody can swing it though, since the monthly price tags are […]