Tag: software

March 20, 2024

In the current dynamic digital era, marketing technology has become an essential asset for businesses in different sectors, especially in the competitive and swiftly transforming retail industry. With the constantly changing consumer behavior and the intensifying levels of competition, it […]

January 20, 2023

What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]

November 23, 2022

What Is R, And Why Is It Used For SEO? R is a package of free software and programming language developed by Robert Gentleman and Ross Ihaka in 1993. It is widely used by statisticians, bioinformaticians, and data miners to […]

September 9, 2022

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important […]

September 6, 2022

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]

August 29, 2022

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. […]

August 29, 2022

The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential […]

August 23, 2022

If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM is: “Customer relationship management (CRM) […]

October 25, 2021

Firstly, why augmented reality for retail? Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a: 95% Increase in visual attention 70% Uplift in memory encoding 45% Higher attention rate than TV or online […]

October 11, 2021

The easy definition of digital products are intangible assets. Think pictures, e-books, online courses and music. Something that doesn’t have a physical form. This blog will cover how to sell digital products. From coming up with the idea, to where […]

April 13, 2021

There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are […]

August 17, 2020

This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3: How to Choose a Marketing Automation Platform Part 2 of 3: How to […]

June 29, 2018

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this […]

March 5, 2018

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to […]

January 31, 2018

With Alexa and other digital assistants aiding our day-to-day tasks, can you be your customer’s personal assistant? Can you be right there with them, tethered and available in real-time, as a helpful, handy and human virtual assistant? Experienced brand marketers […]

January 19, 2018

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good reason: at the time of the acquisition, WhatsApp had a […]

January 16, 2018

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s […]

May 9, 2017

We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle – this one we might call ‘The Battle of the Stories’. Snap Inc. first introduced Stories to Snapchat back in October […]

May 5, 2017

Your customers are talking. Are you listening? Really listening? Getting out in front of the trends and issues is made much easier by speech analytics software. With Speech Analytics, you can automatically collect and aggregate data — from multiple sources […]

May 3, 2017

When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving into possible solutions. Need to share reliable social media content, quickly? Try Buffer. Want to keep better tabs on […]