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Tag: software


Big Data, Content & SEO, Marketing Channels, Platforms & Software

An Introduction To Using R For SEO

November 23, 2022

Via: Search Engine Journal

What Is R, And Why Is It Used For SEO? R is a package of free software and programming language developed by Robert Gentleman and Ross Ihaka in 1993. It is widely used by statisticians, bioinformaticians, and data miners to […]


Big Data, Platforms & Software

PPC management for e-commerce: 28 tools to explore

September 9, 2022

Via: Search Engine Land

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important […]


Big Data, Platforms & Software

Mistakes to Avoid While Deploying CRM

September 6, 2022

Via: Small Business Trends

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]


Big Data, Platforms & Software

Keyword rank tracking software – 6 tools compared

August 29, 2022

Via: Search Engine Land

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. […]


Big Data, Platforms & Software

Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

August 29, 2022

Via: Martech Zone

The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential […]


Big Data, Platforms & Software

Choosing the Right CRM Software for Your Business

August 23, 2022

Via: Small Business Trends

If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM is: “Customer relationship management (CRM) […]


Marketing Technologies, Other Technologies

5 key ways marketers can leverage augmented reality for retail

October 25, 2021

Via: Marketing Dive

Firstly, why augmented reality for retail? Neuroscience research has shown how impactful AR can be as a tool for engagement, demonstrating a: 95% Increase in visual attention 70% Uplift in memory encoding 45% Higher attention rate than TV or online […]


Marketing Technologies, Other Technologies

How to Sell Digital Products

October 11, 2021

Via: Small Business Trends

The easy definition of digital products are intangible assets. Think pictures, e-books, online courses and music. Something that doesn’t have a physical form. This blog will cover how to sell digital products. From coming up with the idea, to where […]


Big Data, Platforms & Software

Different experiences with free and freemium software trials

April 13, 2021

Via: Marketing Land

There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are […]


Automation, Marketing Technologies

How to Implement Marketing Automation

August 17, 2020

Via: Convince and Convert

This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3: How to Choose a Marketing Automation Platform Part 2 of 3: How to […]


Automation, Marketing Technologies

The Internal Processes Marketing Teams Should Automate Now

June 29, 2018

Via: Adweek

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this […]


Editorial

PhotoScape Review: The Free Photo Editor You’ve Been Looking For

March 5, 2018

Via: Natalie Dunn

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to […]


Big Data, Platforms & Software

Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

January 31, 2018

Via: Chief Marketer

With Alexa and other digital assistants aiding our day-to-day tasks, can you be your customer’s personal assistant? Can you be right there with them, tethered and available in real-time, as a helpful, handy and human virtual assistant? Experienced brand marketers […]


Big Data, Platforms & Software

What marketers need to know about WhatsApp Business

January 19, 2018

Via: Econsultancy blog

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit. And for good reason: at the time of the acquisition, WhatsApp had a […]


Big Data, Platforms & Software

10 Creative Ways Companies Are Using Snapchat

January 16, 2018

Via: Convince and Convert

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s […]


Big Data, Platforms & Software

Snapchat vs. Instagram vs. Facebook Stories

May 9, 2017

Via: Social Media Today

We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle – this one we might call ‘The Battle of the Stories’. Snap Inc. first introduced Stories to Snapchat back in October […]


Marketing Channels, Social Media Marketing

Hear What Customers Are Saying

May 5, 2017

Via: Target Marketing

Your customers are talking. Are you listening? Really listening? Getting out in front of the trends and issues is made much easier by speech analytics software. With Speech Analytics, you can automatically collect and aggregate data — from multiple sources […]


Big Data, Platforms & Software

Cool Tech for Content Curation, Project Management

May 3, 2017

Via: Target Marketing

When assessing the best tools for content curation and project management, it’s important to identify what your needs are before diving into possible solutions. Need to share reliable social media content, quickly? Try Buffer. Want to keep better tabs on […]


Automation, Marketing Technologies

Does Tomorrow Belong to Marketers?

March 20, 2017

Via: Target Marketing

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers. At least, that’s the take Phil Fernandez, chairman […]


Big Data, Platforms & Software

Salesforce Launches B2B Analytics App

November 4, 2016

Via: Direct Marketing News

“Most companies are totally failing at tying data to what they’re trying to do,” said Shannon Duffy, VP of Marketing forSalesforce Pardot, the cloud giant’s B2B automation arm. Although data is everywhere, she told me, people often feel they just […]