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Tag: social


Marketing Channels, Social Media Marketing

4 Simple Ways to Boost Your Exposure Using Social Media

August 28, 2017

Via: Social Media Today

Earned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]


Marketing Channels, Social Media Marketing

How to Be a Better Social Marketer in 2017

June 15, 2017

Via: Social Media Today

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]


Marketing Channels, Social Media Marketing

Facebook Audience Network Advertisers Can Now Go Full-Width

May 26, 2017

Via: Adweek

Facebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network’s […]


Marketing Channels, Web Advertising

If you want to improve your marketing ROI, stop spending on social media

May 24, 2017

Via: Econsultancy blog

My company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]


Big Data, Platforms & Software

4 Tips to Keep Your Brand Coherent Across Platforms

May 5, 2017

Via: Social Media Today

New social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform […]


Advertising & Branding

3 Common Sins Brands Commit on Social

May 3, 2017

Via: Adweek

Almost every brand is active on social. Why? Because that’s where their customers are—Facebook alone has nearly 2 billion monthly active users—and it’s where marketers can best engage with their audience in a two-way conversation. There are plenty of ways […]


Marketing Channels, Social Media Marketing

5 Ways Top Marketers are Driving Social Media ROI

May 1, 2017

Via: Social Media Today

We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels. But while the social media transformation […]


Automation, Marketing Technologies

Social Media Automation: What Works and What Doesn’t

April 28, 2017

Via: Duct Tape Marketing

Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time […]


Marketing Technologies, Other Technologies

Social commerce: Why basic bots and buy buttons are not enough

April 28, 2017

Via: Econsultancy blog

While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder. It seems that despite mobile commerce rising in popularity – and with one […]


Marketing Channels, Social Media Marketing

5 Myths About Your Clients and Social Media That You Should Forget Right Now

April 27, 2017

Via: Duct Tape Marketing

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead […]


Marketing Channels, Social Media Marketing

The 6 Most Important Social Media Trends of 2017

April 26, 2017

Via: The Content Strategist

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. […]


Content & SEO, Marketing Technologies

5 Tips on How to Re-Ignite Your Stalled Content Strategy

April 24, 2017

Via: Social Media Today

Your company’s content creation can come to a grinding halt, sometimes almost by accident. Perhaps you decided to take a break from content over the winter holidays, since many people are out of the office during that time anyway. Then your […]


Big Data, Customer Data

Getting Customers to Buy Using Social

April 3, 2017

Via: Adweek

Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why? Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string […]


Big Data, Customer Data

Bridging the Gap Between Social Media and Customer Service

March 31, 2017

Via: Social Media Today

Conversocial, a digital customer care platform, aims at “bridging the gap between the rapidly shifting worlds of social media and… the discipline of a large-scale customer service platform,” according to March. As someone who lives and breathes social customer service […]


Industries, Retail

5 Ways to Turn Social Users Into Social Shoppers

March 30, 2017

Via: Adweek

Social commerce is a small but growing part of the e-commerce landscape. In recent years, the conversation has evolved from social referrals to in-network, “buy now” push-button purchase solutions. However, buy buttons present technological challenges and don’t really match up with […]


Digital Media & Mobile, Media

Facebook Is Testing Ad Placement on the Messenger Home Screen

January 26, 2017

Via: Adweek

Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app. This week, the company started testing ads that show up on the Messenger’s home screen. The ads, which for now are being tested […]


Digital Media & Mobile, Media

Instagram Is Getting Ready to Introduce Live Stories to Users Globally

January 25, 2017

Via: Adweek

Instagram is about to let everyone around the world “go live.” The company is expanding its live video offering, Instagram Live Stories, to users worldwide. In a blog post today, the Facebook-owned platform said it’s rolling the feature out to […]


Digital Media & Mobile, Media

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

January 20, 2017

Via: Adweek

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According to research released this morning by Facebook, mobile transactions […]


Digital Media & Mobile, Media

64% of Marketers Have a Snapchat Account, According to New Report

January 12, 2017

Via: Adweek

While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2. The firm’s report tracks 427 brands in categories including fashion, auto, beverages and […]


Digital Media & Mobile, Media

Instagram Adds More Snapchat-Like Features With Stickers

December 21, 2016

Via: Adweek

One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos. Now users will be able to add emoji-like images on Instagram Stories—the app’s 4-month-old feature that […]