Marketing Channels, Social Media Marketing
August 28, 2017
Via: Social Media TodayEarned media is one of the best areas of marketing that you can invest your time into – when done properly, it can reap you serious rewards. All it takes is a little hard work. Here are a few quick ways […]
Marketing Channels, Social Media Marketing
June 15, 2017
Via: Social Media TodayIt’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide–and that number is growing. […]
Marketing Channels, Social Media Marketing
May 26, 2017
Via: AdweekFacebook Thursday introduced a new full-width ads format for Facebook Audience Network, its mobile advertising network. The social network said in a blog post that advertisers testing the new full-width ads saw click-through rates 58 percent higher than Facebook Audience Network’s […]
Marketing Channels, Web Advertising
May 24, 2017
Via: Econsultancy blogMy company’s research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing. We did this because our experience with our clients suggested that social media traffic, specifically that […]
Big Data, Platforms & Software
May 5, 2017
Via: Social Media TodayNew social media platforms and options seem to pop up nearly every month, and for each new platform attracting thousands of users, there needs to be a marketing strategy tailor-made to reach these segments. But the trouble is, every platform […]
May 3, 2017
Via: AdweekAlmost every brand is active on social. Why? Because that’s where their customers are—Facebook alone has nearly 2 billion monthly active users—and it’s where marketers can best engage with their audience in a two-way conversation. There are plenty of ways […]
Marketing Channels, Social Media Marketing
May 1, 2017
Via: Social Media TodayWe’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels. But while the social media transformation […]
Automation, Marketing Technologies
April 28, 2017
Via: Duct Tape MarketingBusinesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time […]
Marketing Technologies, Other Technologies
April 28, 2017
Via: Econsultancy blogWhile 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder. It seems that despite mobile commerce rising in popularity – and with one […]
Marketing Channels, Social Media Marketing
April 27, 2017
Via: Duct Tape MarketingWhen it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead […]
Marketing Channels, Social Media Marketing
April 26, 2017
Via: The Content StrategistSocial media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. […]
Content & SEO, Marketing Technologies
April 24, 2017
Via: Social Media TodayYour company’s content creation can come to a grinding halt, sometimes almost by accident. Perhaps you decided to take a break from content over the winter holidays, since many people are out of the office during that time anyway. Then your […]
April 3, 2017
Via: AdweekBrands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why? Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string […]
March 31, 2017
Via: Social Media TodayConversocial, a digital customer care platform, aims at “bridging the gap between the rapidly shifting worlds of social media and… the discipline of a large-scale customer service platform,” according to March. As someone who lives and breathes social customer service […]
March 30, 2017
Via: AdweekSocial commerce is a small but growing part of the e-commerce landscape. In recent years, the conversation has evolved from social referrals to in-network, “buy now” push-button purchase solutions. However, buy buttons present technological challenges and don’t really match up with […]
January 26, 2017
Via: AdweekFacebook users might soon see ads in another part of the coveted digital real estate—the Messenger app. This week, the company started testing ads that show up on the Messenger’s home screen. The ads, which for now are being tested […]
January 25, 2017
Via: AdweekInstagram is about to let everyone around the world “go live.” The company is expanding its live video offering, Instagram Live Stories, to users worldwide. In a blog post today, the Facebook-owned platform said it’s rolling the feature out to […]
January 20, 2017
Via: AdweekMobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions. According to research released this morning by Facebook, mobile transactions […]
January 12, 2017
Via: AdweekWhile 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2. The firm’s report tracks 427 brands in categories including fashion, auto, beverages and […]
December 21, 2016
Via: AdweekOne week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos. Now users will be able to add emoji-like images on Instagram Stories—the app’s 4-month-old feature that […]