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Tag: social


Marketing Channels

How Your Brand Could Benefit From Experiential Marketing

November 11, 2019

Via: Target Marketing

Think about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

September 13, 2019

Via: Adweek

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]


Marketing Channels, News

Cause Marketing Isn’t Working for Young People

May 8, 2019

Via: Adweek

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]


Marketing Channels, Social Media Marketing

How Brand Experiences and Social Media Intersect

February 21, 2019

Via: Adweek

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]


News

MSG Networks’ Wellness Week Will Promote Healthy Living on Digital, Social

January 18, 2019

Via: Adweek

Sports production and content development company MSG Networks revealed “Wellness Week,” a weeklong event beginning Monday (Jan. 21) that will promote healthy living across the company’s digital and social media channels (including its own livestreaming and video on demand platform, […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Gen Z Means More Digital, Mobile, Social for Financial Marketers

November 27, 2018

Via: Target Marketing

Few would dispute that Millennials caught many banks and credit unions flat-footed. But some financial marketers now think they learned their lesson, and that they are ready for Gen Z. “That’s resoundingly not true,” says Jason Dorsey, president at The […]


Marketing Channels, Social Media Marketing

Amazon’s new FC Ambassadors program is bad social media strategy

August 29, 2018

Via: Econsultancy blog

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]


News

The best digital marketing stats we’ve seen this week

August 3, 2018

Via: Econsultancy blog

A recent article published by Thinknum suggests that, according to sales rank data from Amazon, consumer interest in VR is on the decline. It found that sales rank trends for headsets from Sony, Samsung, and Facebook/Oculus have declined across multiple […]


News

The best digital marketing stats we’ve seen this week

June 15, 2018

Via: Econsultancy blog

There’s a whiff of AI and automation in this week’s digital stats roundup, as well as a bit of World Cup crowbarred in. Of course, there’s more available in Econsultancy’s Internet Statistics Compendium. WPP revenue down 3.4% for Jan-April The […]


News

The best digital marketing stats we’ve seen this week

June 8, 2018

Via: Econsultancy blog

It’s a rather hefty round-up of stats this week, so do get comfortable. There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more! 93% of […]


Marketing Channels, Social Media Marketing

The highs and lows of social media marketing in 2018: Four experts give their insights

May 25, 2018

Via: Econsultancy blog

Between GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, ‘fake news’ and fake influence, there is a great deal keeping us social media strategists busy at […]


Marketing Channels, Social Media Marketing

The best digital marketing stats we’ve seen this week

May 18, 2018

Via: Econsultancy blog

We’ve got a great round-up of stats to see you into the weekend. It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and […]


Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]


Marketing Channels, Social Media Marketing

Six mistakes social customer service teams should avoid

April 25, 2018

Via: Econsultancy blog

Social media has revolutionised the way brands deal with customer service. Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an […]


Digital Media & Mobile, Media

When Did Social Media Stop Being So … Social?

April 16, 2018

Via: Adweek

Recent developments since the 2016 presidential election—most notably the discovery that Facebook had been manipulated by Russia’s Internet Research Agency—has led many users to question major social media platforms. This manipulation has prompted users to second-guess these networks’ commitment to […]


Big Data, Platforms & Software

Snapchat takes a flexible approach to how advertising is sold in its shows

March 23, 2018

Via: Digiday

Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]


Marketing Channels, Social Media Marketing

20 Top Social Media Tools to Try in 2018

January 17, 2018

Via: BufferSocial

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 […]


Marketing Channels, Social Media Marketing

4 Strategies for Connecting With Schools on Social Media

January 2, 2018

Via: Convince and Convert

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]


Marketing Channels, Social Media Marketing

How to Write Instagram Captions Which Boost Engagement and Conversions

September 8, 2017

Via: Social Media Today

When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment. Instagram now has more that 700 million monthly […]


Content & SEO, Marketing Technologies

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

September 7, 2017

Via: BufferSocial

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your […]