November 11, 2019
Via: Target MarketingThink about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]
Big Data, Marketing Channels, Platforms & Software, Social Media Marketing
September 13, 2019
Via: AdweekWith splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]
May 8, 2019
Via: AdweekTrends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]
Marketing Channels, Social Media Marketing
February 21, 2019
Via: AdweekThanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]
January 18, 2019
Via: AdweekSports production and content development company MSG Networks revealed “Wellness Week,” a weeklong event beginning Monday (Jan. 21) that will promote healthy living across the company’s digital and social media channels (including its own livestreaming and video on demand platform, […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
November 27, 2018
Via: Target MarketingFew would dispute that Millennials caught many banks and credit unions flat-footed. But some financial marketers now think they learned their lesson, and that they are ready for Gen Z. “That’s resoundingly not true,” says Jason Dorsey, president at The […]
Marketing Channels, Social Media Marketing
August 29, 2018
Via: Econsultancy blogThe past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]
August 3, 2018
Via: Econsultancy blogA recent article published by Thinknum suggests that, according to sales rank data from Amazon, consumer interest in VR is on the decline. It found that sales rank trends for headsets from Sony, Samsung, and Facebook/Oculus have declined across multiple […]
June 15, 2018
Via: Econsultancy blogThere’s a whiff of AI and automation in this week’s digital stats roundup, as well as a bit of World Cup crowbarred in. Of course, there’s more available in Econsultancy’s Internet Statistics Compendium. WPP revenue down 3.4% for Jan-April The […]
June 8, 2018
Via: Econsultancy blogIt’s a rather hefty round-up of stats this week, so do get comfortable. There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more! 93% of […]
Marketing Channels, Social Media Marketing
May 25, 2018
Via: Econsultancy blogBetween GDPR regulations, Facebook’s US congressional and European parliament hearings, evolving social media platform features and formats, the development of AI powered experiences, ‘fake news’ and fake influence, there is a great deal keeping us social media strategists busy at […]
Marketing Channels, Social Media Marketing
May 18, 2018
Via: Econsultancy blogWe’ve got a great round-up of stats to see you into the weekend. It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and […]
Marketing Channels, Social Media Marketing
May 14, 2018
Via: AdweekSocial content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]
Marketing Channels, Social Media Marketing
April 25, 2018
Via: Econsultancy blogSocial media has revolutionised the way brands deal with customer service. Now, many people don’t think twice about messaging a brand on Facebook and Twitter – often doing so long before they pick up the phone or speak to an […]
April 16, 2018
Via: AdweekRecent developments since the 2016 presidential election—most notably the discovery that Facebook had been manipulated by Russia’s Internet Research Agency—has led many users to question major social media platforms. This manipulation has prompted users to second-guess these networks’ commitment to […]
Big Data, Platforms & Software
March 23, 2018
Via: DigidaySnapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]
Marketing Channels, Social Media Marketing
January 17, 2018
Via: BufferSocialNow that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 […]
Marketing Channels, Social Media Marketing
January 2, 2018
Via: Convince and ConvertFor young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]
Marketing Channels, Social Media Marketing
September 8, 2017
Via: Social Media TodayWhen you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment. Instagram now has more that 700 million monthly […]
Content & SEO, Marketing Technologies
September 7, 2017
Via: BufferSocialNot all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your […]