Tag: social platforms

June 14, 2023

This could throw a spanner in the works for the rising trend of generative AI elements within social apps. Today, Republican Senator Josh Hawley and Democrat Senator Richard Blumenthal introduced legislation that would effectively side-step Section 230 protections for social […]

December 29, 2022

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon […]

November 11, 2022

Each Social Media Platform is Unique: A Quick Introduction The social media landscape has changed dramatically over the past few years. The rise of mobile devices, the explosion of video and live streaming, and new technologies like artificial intelligence have […]

October 22, 2020

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]

December 11, 2019

Twitter will be funding the development of “an open and decentralized standard” for how social platforms operate, according to the company’s CEO. In a tweet thread on Wednesday morning, Jack Dorsey announced that Twitter would be financially backing an independent […]

November 13, 2019

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]

June 19, 2019

Political discourse in the U.S. has become more and more heated over the past few years, and social networking sites are natural destinations for these types of discussions. But should social platforms be responsible for removing potentially offensive content that […]

June 21, 2018

Besides content and labor, digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell? The media team and their agencies use a lot of new buzzwords to […]

June 18, 2018

The world has been overrun by bots, but that’s not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And […]

June 12, 2018

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with […]

February 24, 2016

Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. According to Digiday, advertorial content has been around since the late 19th century. But the continued rise of social platforms, digital […]