Tag: social platform

Marketing Channels, Social Media Marketing

How brands are leveraging TikTok’s tools and data to reach new audiences

November 11, 2022

Via: Digiday

Despite being one of the hottest apps on the planet, not every business has mastered the power and reach of TikTok ads for boosting engagement and sales. While becoming a social media star isn’t for everyone, making a brand accessible […]

Big Data, Customer Data

LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

December 2, 2021

Via: Social Media Today

Amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts and operating system updates, social platforms are working to establish new data collection processes, in order to ensure that […]


The Best Cannabis Marketing Campaigns of 2019

December 24, 2019

Via: Adweek

Pity the poor cannabis marketer. There’s been real progress on the legislative front: 33 states allow medical sales, 11 states have also approved recreational sales and CBD-infused goods are on the end-aisle display at your neighborhood Walgreens. Yet brands still […]

Digital Media & Mobile, Media

Bringing the Social Back to Social Media and Referral Marketing

April 23, 2018

Via: Adweek

We’ve come a long way since the early days of Facebook, when social networks were just that—a network of contacts within your social circle that shared posts and pictures of where they were and what they were eating. When you […]

Marketing Channels, Social Media Marketing

9 Instagram Tips From High-Reach Instagrammers

April 18, 2018

Via: Adweek

There’s little doubt that Instagram is the platform du jour for influencers. With more than 600 million monthly users, Instagram has stayed at the forefront of social platforms, while Facebook and YouTube have battled issues of measurement and security. We […]