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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Social Networking apps

Consumer spend in mobile apps up 8.4% in Q2 2021

September 28, 2021

Via: Business of Apps

First time installs of mobile apps grew 1.7% in the first half of 2021 compared to a whopping 26% in 2020 on the back of COVID-19 lockdowns. Yet, consumer spending in apps remains strong, according to new data by Sensor […]