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Tag: social network


Marketing Channels, Social Media Marketing

Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips

April 11, 2022

Via: Search Engine Journal

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be […]


Marketing Channels, Social Media Marketing

How to Harness the Full Power of Audio for TikTok Ads

August 30, 2021

Via: Entrepreneur

TikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way people use audio on social networks. Creators can choose from several sounds to complement creatives, making it easier to create and share […]


Marketing Channels, Social Media Marketing

7 Influencer Marketing Trends Expected in 2021

June 9, 2021

Via: Martech Zone

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and […]


Marketing Channels, Social Media Marketing

Pinterest Launches ‘Idea Pins’ its Revamped Variation on Stories

May 18, 2021

Via: Social Media Today

Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer. Instead, […]


Marketing Channels, Web Advertising

How to Get Google to Recrawl a Social Network Page

March 16, 2021

Via: Search Engine Journal

Here are four ways to help Google’s spiders discover your new or updated information. 1. Create a link to your page The first and likely easiest way is to link to the social media page from your blog or website […]


News

Facebook Begins Testing Photo Transfer Tool

December 2, 2019

Via: Adweek

Facebook began testing a photo transfer tool that will enable people to transfer their photos and videos from the social network directly to other online services, beginning with Google Photos. This new feature marks the next step in Facebook’s efforts […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Facebook Details Its Efforts to Keep Counterfeit Goods Off Its Platform

November 22, 2019

Via: Adweek

Facebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to […]


Marketing Channels, News, Social Media Marketing

Facebook Reveals Steps to Keep Advertisers Better Informed

November 21, 2019

Via: Adweek

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]


Marketing Channels, Social Media Marketing

Facebook Reveals Several Brand Safety Updates

November 20, 2019

Via: Adweek

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]


Marketing Channels, Social Media Marketing

Facebook IQ: Generation Z Wants to See More Diversity in Advertising

October 22, 2019

Via: Adweek

Generation Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Facebook Kicks Off Its Stories Can Do It Campaign

September 23, 2019

Via: Adweek

Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

August 19, 2019

Via: Adweek

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the  said this new option gives brand […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook Is Updating Page Posts, Mobile Ads to Conform With Its Redesign

July 30, 2019

Via: Adweek

Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]


Marketing Channels, Social Media Marketing

Twitter’s Conversation Improvement Testing Continues With Icons in Place of Labels

July 19, 2019

Via: Adweek

Are icons easier for Twitter users to follow than labels? The social network is about to find out. As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for […]


Marketing Channels, Social Media Marketing

GDPR and Email Overload Leads to Rise on LinkedIn Marketing

May 13, 2019

Via: Chief Marketer

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]


News

Twitter Users Can Pick a Major League Baseball Player of the Day

March 27, 2019

Via: Adweek

The first pitches of the 2019 Major League Baseball season—on U.S. and Canadian soil, anyway—will be thrown Thursday, and Twitter is ready to take the field. The social network and the league are kicking off a new initiative this season, […]


News

What If There Just Isn’t Enough Local News for Facebook to Help Share?

March 19, 2019

Via: Adweek

Facebook made local news a significant priority over the past year, but what are the next steps when local news to share is scarce or nonexistent? The social network began testing Today In, a separate destination for local news within […]


News

Facebook Will Roll Out Its Clear History Tool This Year

February 27, 2019

Via: Adweek

Facebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat […]


News, Social Media Marketing

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

February 19, 2019

Via: Adweek

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]


Marketing Channels, Social Media Marketing

Facebook Is Ramping Up Its Career-Development Efforts With a New Site, Other Updates

November 14, 2018

Via: Adweek

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]