Marketing Channels, Social Media Marketing
March 20, 2023
Via: Search Engine JournalOne of the latest versions of popular social networks in recent months includes the launch of a newcomer called Mastodon. With some Twitter users’ desire to find another option, Mastadon appeared as an alternative social network. Mastodon is a decentralized, […]
Marketing Channels, Social Media Marketing
April 11, 2022
Via: Search Engine JournalAs the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be […]
Marketing Channels, Social Media Marketing
August 30, 2021
Via: EntrepreneurTikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way people use audio on social networks. Creators can choose from several sounds to complement creatives, making it easier to create and share […]
Marketing Channels, Social Media Marketing
June 9, 2021
Via: Martech ZoneAs the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and […]
Marketing Channels, Social Media Marketing
May 18, 2021
Via: Social Media TodayPinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer. Instead, […]
Marketing Channels, Web Advertising
March 16, 2021
Via: Search Engine JournalHere are four ways to help Google’s spiders discover your new or updated information. 1. Create a link to your page The first and likely easiest way is to link to the social media page from your blog or website […]
December 2, 2019
Via: AdweekFacebook began testing a photo transfer tool that will enable people to transfer their photos and videos from the social network directly to other online services, beginning with Google Photos. This new feature marks the next step in Facebook’s efforts […]
Big Data, Marketing Channels, Platforms & Software, Social Media Marketing
November 22, 2019
Via: AdweekFacebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to […]
Marketing Channels, News, Social Media Marketing
November 21, 2019
Via: AdweekFacebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]
Marketing Channels, Social Media Marketing
November 20, 2019
Via: AdweekFacebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]
Marketing Channels, Social Media Marketing
October 22, 2019
Via: AdweekGeneration Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, […]
Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software
September 23, 2019
Via: AdweekFacebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]
Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software
August 19, 2019
Via: AdweekCan brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the said this new option gives brand […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
July 30, 2019
Via: AdweekFacebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]
Marketing Channels, Social Media Marketing
July 19, 2019
Via: AdweekAre icons easier for Twitter users to follow than labels? The social network is about to find out. As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for […]
Marketing Channels, Social Media Marketing
May 13, 2019
Via: Chief MarketerMany B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]
March 27, 2019
Via: AdweekThe first pitches of the 2019 Major League Baseball season—on U.S. and Canadian soil, anyway—will be thrown Thursday, and Twitter is ready to take the field. The social network and the league are kicking off a new initiative this season, […]
March 19, 2019
Via: AdweekFacebook made local news a significant priority over the past year, but what are the next steps when local news to share is scarce or nonexistent? The social network began testing Today In, a separate destination for local news within […]
February 27, 2019
Via: AdweekFacebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat […]
February 19, 2019
Via: AdweekTwitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]