Tag: social media content

September 26, 2022

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]

January 24, 2022

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]

October 26, 2021

You can publish a steady stream of social media content that will attract an audience without having to create it from scratch. How? Content curation. It’s also a helpful way to turn your social channels into thought leadership platforms where […]

June 7, 2021

The majority of social media content is visual, with users uploading over 3.2 billion photos every day. These images contain a wealth of information about our consumer habits, which are not always revealed in the captions. Visual Insights by YouScan […]

June 21, 2018

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that […]

January 26, 2018

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators— the talented individuals who […]

June 9, 2016

Today’s teens and young adults are the first generation to have come of age after the rise of the social, mobile web, so the avenues through which they interact with media are by definition new and different. What does it […]