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Tag: social media campaign

Social Media Marketing

House of Fraser’s #Emojinal campaign: massive fail or marketing genius?

February 2, 2016

Via: Econsultancy blog

We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon. All we know is that it happened. […]