Tag: social media advertising

June 27, 2022

Social media advertising appears to be slowing down as Magna just revised its growth forecast for 2022 from 18% to 11%. It’s a sign that more advanced markets such as the US and China are reaching a saturation point. The […]

June 22, 2022

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. Gen-Z knows the ins and outs of the latest […]

June 9, 2022

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your […]

May 26, 2021

B2B on LinkedIn and Facebook: 4 Key Differences Effective B2B targeting on Facebook starts with understanding the fundamental difference between Facebook and the preeminent B2B social platform – LinkedIn. B2B success on Facebook requires a shift in your thinking and […]

April 11, 2018

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social […]

December 2, 2016

It may seem unusual for some to talk about social networks like Facebook and Instagram when programmatic advertising is typically associated with demand-side platforms or open exchanges, but the way Adobe looks at programmatic advertising centers around three key attributes – […]