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Tag: social issues


News

Consumers want brands to address systemic racism, survey says

September 9, 2020

Via: Marketing Dive

Marketers have more work to do in ending systemic racism as many consumers expect companies and brands to be more vocal and active about pressing social issues. Only 44% of survey respondents said the business community has taken concrete action […]


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Yes, Brands: Your Position on Social Issues Matters to Consumers

November 18, 2019

Via: Chief Marketer

Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open carry of handguns and rifles by civilians. […]


News

Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common

May 6, 2019

Via: Adweek

It’s once again in vogue for brands to take stands on important social issues. The 2018 Edelman Earned Brand study found that “nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since […]