Tag: social data

Big Data, Customer Data, Marketing Channels, Platforms & Software, Social Media Marketing

Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data

March 21, 2019

Via: Target Marketing

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

Marketers Must Take Stock of Their Data-Driven Power Now

February 19, 2019

Via: Target Marketing

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]

Content & SEO, Marketing Technologies

How to Use Social Media Data to Focus Your Guest Blogging Efforts

May 1, 2017

Via: Social Media Today

One of the best ways to utilize content marketing is via guest-posting – rather than having to rely on only building your own audience and presence, you can utilize the reach of existing publications to boost awareness and amplify your messaging. […]

Big Data, Platforms & Software

Using Twitter’s Improved Analytics Tools for Audience Insight

May 10, 2016

Via: Social Media Today

If you’re involved in any form of marketing, then you’ll know that understanding your audience is the most important place to start. Traditionally, you’ve had to either survey your audience or buy in data sets at a high cost. However, with […]