Marketing Channels, Social Media Marketing
February 13, 2023
Via: Business of AppsAlthough users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and […]
Marketing Technologies, Mobile Marketing
November 21, 2022
Via: Business of AppsDespite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]
August 3, 2022
Via: Business of AppsPinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]
February 23, 2022
Via: Business of AppsEuropean mobile app users spent more than $780 million on dating and social apps in 2021, a 30% rise year-on-year. That’s according to new figures by Sensor Tower which anticipates that Europeans will spend more than $200 million on in-app […]
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