Tag: social apps

Marketing Technologies, Mobile Marketing

Streaming apps boost advertising spend in-app

November 21, 2022

Via: Business of Apps

Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]

Big Data, Customer Data

Pinterest monthly active users stagnate while revenues continue to climb

August 3, 2022

Via: Business of Apps

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]


Users will spend $200 million on dating and social discovery apps in Q1 2022

February 23, 2022

Via: Business of Apps

European mobile app users spent more than $780 million on dating and social apps in 2021, a 30% rise year-on-year. That’s according to new figures by Sensor Tower which anticipates that Europeans will spend more than $200 million on in-app […]