Tag: Snapchat

June 22, 2021

BuzzFeed launched a creator program that will award monetary compensation for creators depending on their page views. The Summer Writers’ Challenge is paying up to $10,000 for community articles that go viral Compensation ranges from $150 for articles with 150,000 […]

May 24, 2021

Snap, the maker of popular teen app Snapchat, has partnered with Poshmark, an online app marketplace to sell used clothing. Together, the companies are hoping to create a social shopping experience on the Snapchat app. Called Poshmark Mini, the new […]

April 19, 2021

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]

November 19, 2020

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. The main connection here comes […]

November 4, 2020

With many consumers looking to purchase holiday gifts earlier than ever this season because of the pandemic, Dior aims to engage Snapchat users with an immersive AR e-commerce experience that guides them to the point of sale. In addition to […]

August 6, 2020

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]

March 13, 2020

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]

November 19, 2019

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]

October 23, 2019

Snapchat recently added the ability for users to share posts from Reddit directly to the Snapchat camera, so that those posts can be shared with friends and followers on the photo- and video-sharing platform. Our guide will show you how […]

October 17, 2019

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant […]

October 15, 2019

As ever, a ton is happening in the world of social media, and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social […]

April 26, 2019

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands […]

December 21, 2018

Surprise, surprise millennials not only love to shop but they do it using a variety of payment methods. That and a few other notable data points are out today in a new study commissioned by Snap Inc. with Cassandra, a […]

September 28, 2018

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are […]

July 16, 2018

Video is one of the most potent forms of online outreach. So, it’s not surprising that even text- and photo-heavy sites like Airbnb are capitalizing on it. As online video evolves and matures, new and compelling business uses are being […]

April 20, 2018

Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find […]

March 23, 2018

Snapchat has chosen to take a flexible approach to how Snapchat shows make money. In some cases, that means partners taking the lead in sales; in others, Snapchat does. Snap’s content and advertising deals with major media companies including NBCUniversal […]

February 13, 2018

More than a year after Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and […]

February 12, 2018

Facebook has a “teen problem”, digital researchers have warned, as new data shows the social media giant is losing friends among young adults. Fewer people aged between 12 and 24 are regularly logging into Facebook, eMarketer’s upcoming report on UK […]

February 7, 2018

NBC’s Olympics will stream live moments on Snapchat, offering a testing ground for the app before it expands live streaming to more networks and events. The limited rollout means only professional broadcasters can turn on the live cameras, not everyday […]