Top

Tag: Snapchat


Marketing Channels, Social Media Marketing

Snapchat adds features to subscription service

August 17, 2022

Via: Business of Apps

Snapchat just added a series of new features to its Snapchat+ subscription service. As part of the $3.99 subscription bundle, users can now access more exclusive content that allows them to customise their experience. Snap added Priority Story Replies which […]


Marketing Channels, Social Media Marketing

Snap brings its app to the web

July 20, 2022

Via: Business of Apps

Snapchat is launching a web version of its app in an effort to roll it out to a wider number of subscribers and those in certain regions where it may be harder to access from mobile. The web version lets […]


Marketing Channels, Social Media Marketing

Snapchat officially launches Snapchat+

July 1, 2022

Via: Business of Apps

Snapchat just rolled out its Snapchat+ subscription service which offers access to exclusive in-app features like app icons and custom profile badges, insights and other tools. Users pay a small fee of $3.99 per month to access the pre-release features. […]


Marketing Channels, Social Media Marketing

High contrast Snapchat ads see 40% more swipes

May 11, 2022

Via: Business of Apps

Adverts on Snapchat that feature high contrast and bold colours saw 40% higher swipe rates for entertainment apps and content and 15% higher rates for financial services. That’s according to new research from intelligence platform VidMob in partnership with Snap […]


Marketing Channels, Social Media Marketing

Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App

April 29, 2022

Via: Social Media Today

A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle to remain relevant in the evolving social media landscape. But Snap stuck to its […]


Marketing Channels, Social Media Marketing

Snapchat adds Custom Landmarkers for marketers and Bitmoji outfits for users

March 18, 2022

Via: Business of Apps

Snapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio. The tool lets creators anchor Lenses to local places, including statues and storefronts. What this means is that locations can be […]


Marketing Technologies, Other Technologies

Snapchat Could be Working on New Selfie Drones to Expand User Content Options

February 3, 2022

Via: Social Media Today

Could we be close to seeing a Snapchat drone on sale in retail stores? Back in 2017, reports surfaced that Snapchat had sought to acquire Zero Zero Robotics, which makes a range of camera-equipped drone devices, including a compact, foldable […]


Marketing Channels, Social Media Marketing

Snapchat vs Instagram Stories: Which One Is Best For You?

January 24, 2022

Via: Search Engine Journal

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]


Marketing Channels, Social Media Marketing

Snapchat Adds New Features to Facilitate Fun Interaction, Including Emoji Polls and Bitmoji Reactions

January 12, 2022

Via: Social Media Today

Snapchat has added a range of new features to welcome the new year, including poll stickers, individual chat replies in group discussions and its own take on reply reactions, each of which is designed to better personalize your in-app experience. […]


Marketing Channels, Social Media Marketing

Snapchat Shares New Data on the Marketing Benefits of Immersive AR Experiences

December 9, 2021

Via: Social Media Today

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]


Automation, Marketing Channels, Marketing Technologies, Social Media Marketing

Snap expands mobile ad tools with Multi-Format addition

November 24, 2021

Via: Business of Apps

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]


Marketing Channels, Social Media Marketing

How Do Influencers Make Money?

November 22, 2021

Via: Small Business Trends

The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into […]


Marketing Technologies, Other Technologies

Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping

November 7, 2021

Via: Social Media Today

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app. It’s not […]


News

Snapchat’s Q3 earnings may reveal the future of the internet

October 26, 2021

Via: Mobile Marketer

Last Wednesday, Snap Inc. announced quarterly earnings. Already richly valued, the stock got absolutely hammered after hours, falling as much as 30%. And while investors ran to the door, it wasn’t so much the numbers announced as it was the […]


Marketing Channels, Social Media Marketing

Why Snapchat and TikTok still trail the duopoly for digital ads

October 18, 2021

Via: Marketing Dive

As rivals to the digital ad duopoly of Google and Facebook, TikTok and Snapchat boast niche value propositions that aim to differentiate them from the incumbents. Snapchat uses immersive advertising to build an engaged community of consumers while TikTok is […]


Marketing Channels, Social Media Marketing

Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

October 7, 2021

Via: AdExchanger

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]


Marketing Channels, Social Media Marketing

Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue

July 22, 2021

Via: Social Media Today

Snapchat has published its latest earnings results, posting a solid increase in active users and a significant jump in revenue, as the platform continues to refine its offerings and establish its industry niche. First off, on users – Snapchat added […]


Content & SEO, Marketing Channels

BuzzFeed joins TikTok and Snapchat in launching creator rewards fund

June 22, 2021

Via: Business of Apps

BuzzFeed launched a creator program that will award monetary compensation for creators depending on their page views. The Summer Writers’ Challenge is paying up to $10,000 for community articles that go viral Compensation ranges from $150 for articles with 150,000 […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Snapchat partners with Poshmark to bolster social shopping experience

May 24, 2021

Via: Business of Apps

Snap, the maker of popular teen app Snapchat, has partnered with Poshmark, an online app marketplace to sell used clothing. Together, the companies are hoping to create a social shopping experience on the Snapchat app. Called Poshmark Mini, the new […]


Big Data, Platforms & Software

TikTok-native publishers look to expand business on other platforms after building audiences

April 19, 2021

Via: Digiday

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]