Tag: Snapchat

February 13, 2023

Although users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and […]

January 24, 2023

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]

December 23, 2022

What Is Snapchat And How Does It Work? Snapchat is a smartphone app-based social media platform. Sometimes referred to as “SC” or simply “Snap,” it was initially designed with a focus on private, person-to-person sharing. It sought to create a […]

August 17, 2022

Snapchat just added a series of new features to its Snapchat+ subscription service. As part of the $3.99 subscription bundle, users can now access more exclusive content that allows them to customise their experience. Snap added Priority Story Replies which […]

July 20, 2022

Snapchat is launching a web version of its app in an effort to roll it out to a wider number of subscribers and those in certain regions where it may be harder to access from mobile. The web version lets […]

July 1, 2022

Snapchat just rolled out its Snapchat+ subscription service which offers access to exclusive in-app features like app icons and custom profile badges, insights and other tools. Users pay a small fee of $3.99 per month to access the pre-release features. […]

May 11, 2022

Adverts on Snapchat that feature high contrast and bold colours saw 40% higher swipe rates for entertainment apps and content and 15% higher rates for financial services. That’s according to new research from intelligence platform VidMob in partnership with Snap […]

April 29, 2022

A few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle to remain relevant in the evolving social media landscape. But Snap stuck to its […]

March 18, 2022

Snapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio. The tool lets creators anchor Lenses to local places, including statues and storefronts. What this means is that locations can be […]

February 3, 2022

Could we be close to seeing a Snapchat drone on sale in retail stores? Back in 2017, reports surfaced that Snapchat had sought to acquire Zero Zero Robotics, which makes a range of camera-equipped drone devices, including a compact, foldable […]

January 24, 2022

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]

January 12, 2022

Snapchat has added a range of new features to welcome the new year, including poll stickers, individual chat replies in group discussions and its own take on reply reactions, each of which is designed to better personalize your in-app experience. […]

December 9, 2021

Snapchat has shared some new insights into the value of AR for advertising, by underlining just how immersive and engaging AR experiences can be, and how Snap’s AR tools, in particular, can drive better response. Snapchat commissioned market research firm […]

November 24, 2021

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]

November 22, 2021

The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into […]

November 7, 2021

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app. It’s not […]

October 26, 2021

Last Wednesday, Snap Inc. announced quarterly earnings. Already richly valued, the stock got absolutely hammered after hours, falling as much as 30%. And while investors ran to the door, it wasn’t so much the numbers announced as it was the […]

October 18, 2021

As rivals to the digital ad duopoly of Google and Facebook, TikTok and Snapchat boast niche value propositions that aim to differentiate them from the incumbents. Snapchat uses immersive advertising to build an engaged community of consumers while TikTok is […]

October 7, 2021

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]

July 22, 2021

Snapchat has published its latest earnings results, posting a solid increase in active users and a significant jump in revenue, as the platform continues to refine its offerings and establish its industry niche. First off, on users – Snapchat added […]