Marketing Channels, Social Media Marketing
August 17, 2022
Via: Business of AppsSnapchat just added a series of new features to its Snapchat+ subscription service. As part of the $3.99 subscription bundle, users can now access more exclusive content that allows them to customise their experience. Snap added Priority Story Replies which […]
Marketing Channels, Social Media Marketing
May 11, 2022
Via: Business of AppsAdverts on Snapchat that feature high contrast and bold colours saw 40% higher swipe rates for entertainment apps and content and 15% higher rates for financial services. That’s according to new research from intelligence platform VidMob in partnership with Snap […]
Marketing Channels, Social Media Marketing
April 29, 2022
Via: Social Media TodayA few years back, when Meta copied Snapchat’s Stories format, and made it into its own on Instagram, it seemed like Snapchat was going to struggle to remain relevant in the evolving social media landscape. But Snap stuck to its […]
Marketing Channels, Social Media Marketing
March 18, 2022
Via: Business of AppsSnapchat just added Custom Landmarkers as a way for marketers to use its AR Landmarks feature in Lens Studio. The tool lets creators anchor Lenses to local places, including statues and storefronts. What this means is that locations can be […]
Marketing Channels, Social Media Marketing
January 12, 2022
Via: Social Media TodaySnapchat has added a range of new features to welcome the new year, including poll stickers, individual chat replies in group discussions and its own take on reply reactions, each of which is designed to better personalize your in-app experience. […]
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