Tag: SMM

January 10, 2024

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]

January 8, 2024

My framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here. The rest of the book elaborates on these elements, and […]

January 5, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why […]

January 3, 2024

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. […]

December 22, 2023

Search engine optimization (SEO) is, of course, pretty much an existential marketing consideration at this point: Without it, you’re sunk. That said, a great many owners find associated strategies to be confusing and complicated, and inevitably highly technical. But worry […]

December 21, 2023

Podcasts offer a way to explore a wide range of SEO-related topics. Typical podcast subjects are search marketing news, strategies, career advancement, and personal growth. SEO is constantly evolving, with new algorithms and seismic changes, such as the front-end integration […]

December 19, 2023

We’ve all seen a flurry of marketing stats about Gen Z, but those haven’t always translated into great insights on how to reach this increasingly important demographic. With that in mind, the team at Wizz – a social communication app […]

December 18, 2023

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social […]

December 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key […]

December 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Over the past several years, […]

December 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the […]

December 5, 2023

With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this […]

November 30, 2023

Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]

November 7, 2023

We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our […]

November 2, 2023

Gone are the days when social platforms sent significant traffic to publisher and brand websites. Today, platforms want to keep eyeballs and engagement within their digital walls. Then there are the near-constant changes to algorithms affecting organic reach, lawsuits alleging […]

October 30, 2023

Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 […]

October 17, 2023

Have I said that 2023 has been a weird year? I opened my keynote at this year’s Content Marketing World with that observation, and I feel like I say it on every catch-up call with clients. One of the weirdest […]

October 16, 2023

Advertising Week New York, one of the industry’s biggest U.S. gatherings, kicked off this morning (Oct. 16) with a ribbon-cutting ceremony animated by brand icons including Toys R Us’ Geoffrey the Giraffe, B&G Foods’ Jolly Green Giant and Oscar Mayer’s […]

October 13, 2023

Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not too long ago. “Industry-specific events that bring together advertisers, […]

September 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]