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Tag: SMM


Marketing Channels, Social Media Marketing

Leverage the power and reach of TikTok for your brand

November 28, 2022

Via: Marketing Dive

Despite being one of the hottest apps on the planet, not every business has mastered the power and reach of TikTok ads for boosting engagement and sales. Making your brand accessible and known on social media is a fast, inexpensive […]


Marketing Channels, Social Media Marketing

Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry

November 28, 2022

Via: Digiday

Arm & Hammer Laundry is taking advantage of TikTok’s short-form videos to reach out to families during the holiday season. Over the last year, the brand has been working to build its organic TikTok presence, and its new holiday effort […]


Marketing Channels, Social Media Marketing

‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls

November 22, 2022

Via: Digiday

When Estée Lauder’s reach on Instagram started to slow across EMEA, its marketers turned to TikTok. Obviously, there’s more to it. The early success of the brand’s global TikTok account, for one. But the crux of the brand’s decision to […]


Marketing Channels, Social Media Marketing

YouTube Looks to Promote Shorts via World Cup Activations

November 21, 2022

Via: Social Media Today

YouTube’s looking to use the FIFA World Cup as another avenue to promote YouTube Shorts via a range of themed activations and challenges for the event. First off, YouTube’s sending a group of popular Shorts creators to Qatar to create […]


Marketing Channels, Social Media Marketing

What is social media marketing?

November 17, 2022

Via: Search Engine Land

What does social media marketing mean? (And why is it important?) Social media is a catch-all term for any digital, interactive community. For instance, Twitter is a platform designed to let people share short messages and media links with others. […]


Marketing Channels, Social Media Marketing

9 Steps To A Future-Proof Social Media Strategy In A Web3 World

November 14, 2022

Via: Search Engine Journal

May I see a copy of your social media strategy? More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are still lagging regarding a documented social media strategy. Looking back, it was […]


Content & SEO, Marketing Channels

Why is content marketing important? 9 reasons to use content

November 14, 2022

Via: Search Engine Land

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that […]


Marketing Channels, Social Media Marketing

How brands are leveraging TikTok’s tools and data to reach new audiences

November 11, 2022

Via: Digiday

Despite being one of the hottest apps on the planet, not every business has mastered the power and reach of TikTok ads for boosting engagement and sales. While becoming a social media star isn’t for everyone, making a brand accessible […]


Marketing Channels, Social Media Marketing

How to Choose the Right Platform for Your Social Media Marketing

November 11, 2022

Via: Convince and Convert

Each Social Media Platform is Unique: A Quick Introduction The social media landscape has changed dramatically over the past few years. The rise of mobile devices, the explosion of video and live streaming, and new technologies like artificial intelligence have […]


Marketing Channels, Social Media Marketing

Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]

November 8, 2022

Via: Social Media Today

Few would argue that social media is a quickly evolving space. But this fast pace means the knowledge base necessary to succeed as a social media marketer is also undergoing rapid change. In fact, LinkedIn predicts that the top skills […]


Editorial

Creating a Great Social Media Marketing Strategy in 2022

November 4, 2022

Via: Natalie Dunn

Social media platforms are undoubtedly among the most useful sources for evaluating a company’s activity. In fact, most consumers make purchasing decisions only after carefully analyzing a brand, product or service. When evaluating brands, customers usually look at the online […]


Marketing Channels, Social Media Marketing

10 Actionable Social Video Stats to Level Up Your Social Media Strategy

November 4, 2022

Via: Convince and Convert

In the modern digital world, social media is where your prospects spend most of their free time. Cutting through the clutter and holding their attention long enough to get your message across presents big challenges you need to overcome. Luckily, […]


Marketing Technologies, Mobile Marketing

In-app advertising to increase only a fifth of last year’s growth rate

November 3, 2022

Via: Business of Apps

Economic instability after the pandemic and the war in Ukraine have undoubtedly had a knock-on effect on app revenues. Now data from Fair Betting Sites shows that in-app advertising is taking a hit as well. In-app advertising takes a hit […]


Marketing Channels, Social Media Marketing

How to Grow Your Instagram Engagement

November 3, 2022

Via: Convince and Convert

Recent COVID and work-from-home restrictions have been a boon for Instagrammers and other social media marketers … if they were giving followers valuable, engaging content. While followers were locked inside, engaging visual content connected those wannabe travelers into global communities. […]


Marketing Channels, Social Media Marketing

7 tips for a holiday-ready social media strategy

November 2, 2022

Via: Search Engine Land

The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut […]


Marketing Channels, Social Media Marketing

TAZO Spills The Tea On Its TikTok Strategy

October 31, 2022

Via: AdExchanger

TAZO doesn’t just want its products to be organic; the tea brand is also investing in TikTok to help bring an organic feel to its messaging and media plan. Over the summer, TAZO chose TikTok as the launchpad for its […]


Marketing Channels, Social Media Marketing

32 Predictions for Social Media Marketing in 2023

October 31, 2022

Via: Social Media Today

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise, and Twitter is right now in the midst of a […]


Marketing Channels, Social Media Marketing

How TikTok influences restaurant visits of over 50% of millennials

October 28, 2022

Via: Business of Apps

Short-form video has quickly captured the attention of app users globally with TikTok regularly leading the download charts for iOS and Android app stores. Despite its undisputed potential for entertaining marketing initiatives, could the popular app actually be influencing consumer […]


Marketing Channels, Social Media Marketing

Apple draws Meta’s ire again with new policy around boosted posts

October 27, 2022

Via: Marketing Dive

Apple’s latest advertising plays signal a clear intent to feed more revenue into its budding ads business, though they also further ramp up existing tension between itself and Meta. With the new guidelines, which arrived under the radar, Apple now […]


Marketing Channels, Social Media Marketing

Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses

October 27, 2022

Via: Martech Zone

As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social […]