Marketing Technologies, Mobile Marketing
October 10, 2023
Via: Martech ZoneSmartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in […]
July 17, 2020
Via: Scarlett MarsThere’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]
Marketing Technologies, Mobile Marketing
January 3, 2020
Via: Target MarketingB2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]
Automation, Marketing Technologies, Mobile Marketing
September 19, 2019
Via: Target MarketingInteracting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled […]
Big Data, Platforms & Software
June 20, 2018
Via: AdweekThe percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets. Pew Research Center conducted a survey in 37 countries […]
Marketing Channels, Marketing Technologies, Mobile Marketing
February 2, 2016
Via: Mobile MarketerFor almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other […]
Mobile Marketing, Web Advertising
January 13, 2016
Via: Brand RepublicIn a survey of 301 markets, half said that they use programmatic for buying smartphone inventory, but 44 per cent reported having no or little knowledge of it. In terms of mobile advertising as a whole, 29 per cent explained […]
December 16, 2015
Via: Econsultancy blogThere have been many “year of mobile” predictions, but I think that in 2016 more companies will see revenue from smartphone overtaking revenue from desktop. I think we’ll see that on the Schuh site in April, which will mark two […]
February 29, 2024
February 29, 2024
March 15, 2024