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Tag: smartphone


Editorial

How to Efficiently Design Your 2020 Mobile Marketing Strategy

July 17, 2020

Via: Scarlett Mars

There’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]


Editorial

Beginner Tips for Better Social Media Photos

October 15, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]


Advertising & Branding, Digital Media & Mobile, Media

Hagedorn On App Advertising: Less Is More

June 20, 2018

Via: Media Post

Mobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media […]


Digital Media & Mobile, Media

Consumers More Attached To Smartphones Than Ever

December 19, 2016

Via: Media Post

Forget “digital first.” The approach marketers may want to take in reaching people is “smartphone first.” According to Deloitte’s Global Mobile Consumer Survey, Americans collectively check their smartphones more than 9 billion times a day and are doing so throughout […]


Marketing Channels, Web Advertising

How to Make True 360˚ Photos with Your Smartphone for Facebook

November 14, 2016

Via: Social Media Today

About a year ago, Google released the free Photo Sphere app (since renamed the Street View app), which allows you to easily take 360˚ Google Street View images with your smartphone to post on the public Google Maps archive. And […]


Marketing Technologies, Mobile Marketing

Do Brands Need a Push in the Right Direction?

November 11, 2016

Via: Digital Marketing Magazine

In the last few years, the explosion of mobile devices and services has meant that users now see the smartphone as an essential tool for everyday life. According to the Deloitte 2015 report, 40 per cent of UK adults have […]


Web Advertising

How retailers are increasing sales with personalised, cross-device ad targeting

October 7, 2016

Via: Econsultancy blog

71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day. These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten […]


Mobile Marketing

Why Google’s new smartphone leans heavily on AI, virtual reality

October 6, 2016

Via: Mobile Marketer

In an effort to reflect consumers’ growing dependency on customized mobile interactions, Google’s new branded smartphone, Pixel, contains a fully integrated artificial intelligence assistant alongside complete virtual reality compatibility. During the live stream of yesterday’s product unveiling event, Google lifted […]


Digital Media & Mobile, Media

Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

September 19, 2016

Via: Marketing Land

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just […]


Editorial, News

LG G5 mobile: one smartphone and its brilliant advertising

April 6, 2016

Via: James Hughes

April 1 2016 marked the launch of the LG G5 mobile in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all […]


Mobile Marketing

Tech viewpoint on mobile

February 11, 2016

Via: Brand Republic

This is the key theme for the upcoming Mobile World Congress in Barcelona – and, with consumer consumption of mobile media rising faster than ever (mobile is expected to hit 29 per cent of consumers’ total time spent with media […]