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Tag: Smart planning

The biggest mistake brands make when targeting moms

Advertising Technology

The biggest mistake brands make when targeting moms

May 7, 2018

Via: Ad Age

“Our target audience is ‘millennial moms,’” the CMO at a major CPG brand might tell their agency team. Yet, in today’s age of digital personalization, generalized media targeting and standard demographic descriptors don’t work like they used to. Smart planning […]