Automation, Big Data, Customer Data, Marketing Technologies
June 27, 2019
Via: Target MarketingI find more and more people use the term “machine learning” when they really mean to say “modeling.” I guess that is like calling all types of data activities — with big and small data — “Big Data.” And that’s […]
May 30, 2019
Via: Target MarketingLast month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data. I heard about people who specialize in cleaning other people’s closets and storage […]
Big Data, Platforms & Software
November 2, 2018
Via: Chief MarketerBig data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound […]
May 24, 2018
Via: Target MarketingWhen marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool sets through which we get to access data. Some bad habits live through an organization for multiple […]
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