Tag: small business

January 26, 2024

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample […]

December 22, 2023

Search engine optimization (SEO) is, of course, pretty much an existential marketing consideration at this point: Without it, you’re sunk. That said, a great many owners find associated strategies to be confusing and complicated, and inevitably highly technical. But worry […]

December 7, 2023

Many small businesses often struggle to attract quality leads to their website. That’s because there’s a common misconception that you need a big budget for advertising, which leaves many entrepreneurs feeling trapped and unsure of how to improve their digital […]

November 1, 2023

Google has added new details to both Google Business Profiles listings and some shopping listings. Google added a new business attribute named “small business” that will show up on a business’s Google Maps and local listing, as well as their […]

June 19, 2023

Search engine optimization (SEO) helps increase website traffic by improving search engine ranking. If you’ve wondered whether your small business really needs to focus on SEO, you aren’t alone. Over 50% of small businesses don’t have an SEO strategy, and […]

February 1, 2023

Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are […]

January 23, 2023

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]

December 29, 2022

Video Marketing While video marketing isn’t a particularly new trend, it’s one of those trends that stays on marketing trends lists for a reason. For one thing, video is the source of more than 80 percent of all internet traffic. […]

December 16, 2022

One of the biggest challenges for small business owners is getting a break from the day long enough to focus on marketing. This is a big deal considering that nearly half of American small business owners run marketing entirely on […]

December 15, 2022

Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you’re just starting or have been in business for years, social media marketing can help your small […]

December 12, 2022

Why Use Email Marketing For Your Small Business? When it comes to reaching new audiences, heating up cold leads, or staying top of mind with existing customers, there’s nothing quite like email marketing – and not just because it’s cost-effective. […]

May 16, 2022

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. 60% of marketers […]

May 6, 2022

Google recently announced that they will be giving every U.S. business up to 500 Google Career Certificate scholarships to upskill employees, which could be worth as much as $100,000 of workforce training to any one American company. Google Offering Up […]

February 9, 2022

Small business owners certainly aren’t immune to the current inflation situation. And they’re raising prices to combat the effects inflation is having on their businesses. In fact, more small business owners say they’ve raised prices to counter inflation this year […]

January 31, 2022

Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept […]

December 27, 2021

Almost everyone wants to feel special on their birthdays, and there’s nothing worse than being forgotten on your special day. Sending birthday greetings is a great way to show appreciation to friends, colleagues and customers. It also sets a tone […]

October 12, 2021

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down […]

October 11, 2021

In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t […]

October 6, 2021

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]

September 30, 2021

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]