Tag: small business

Content & SEO, Marketing Channels

Content marketing strategy for small businesses: top 11 tips

May 16, 2022

Via: Search Engine Land

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. 60% of marketers […]


Google Offering Up to $100,000 in Career Certificate Scholarships to Every Small Business in the US

May 6, 2022

Via: Small Business Trends

Google recently announced that they will be giving every U.S. business up to 500 Google Career Certificate scholarships to upskill employees, which could be worth as much as $100,000 of workforce training to any one American company. Google Offering Up […]


More Small Business Owners Raising Prices to Combat Inflation – The Most Since 1974!

February 9, 2022

Via: Small Business Trends

Small business owners certainly aren’t immune to the current inflation situation. And they’re raising prices to combat the effects inflation is having on their businesses. In fact, more small business owners say they’ve raised prices to counter inflation this year […]


Why So Many Entrepreneurs Don’t Know Their Digital Marketing ROI

January 31, 2022

Via: Entrepreneur

Let’s place a bet. Currently, 55 percent of small business owners are planning on investing more in their digital marketing strategies. It’s unclear what percentage of businesses owners are already investing in digital marketing, since this is a broad concept […]


40 Happy Birthday Message Examples for Small Businesses

December 27, 2021

Via: Small Business Trends

Almost everyone wants to feel special on their birthdays, and there’s nothing worse than being forgotten on your special day. Sending birthday greetings is a great way to show appreciation to friends, colleagues and customers. It also sets a tone […]

Marketing Technologies, Other Technologies

10 Questions to Help Small Businesses Narrow Down Their Target Audiences

October 12, 2021

Via: Small Business Trends

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down […]

Big Data, Platforms & Software

Microsoft announces updates to Smart Pages website builder

October 11, 2021

Via: Search Engine Land

In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t […]

Marketing Technologies, Other Technologies

6 Essential Digital Marketing Trends for Small Businesses

October 6, 2021

Via: Entrepreneur

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]

Email Marketing, Marketing Channels

Why Automated Email Marketing Is an Essential Tool for Small-Business Owners

September 30, 2021

Via: Entrepreneur

Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is marketing to individuals (B2C) or other businesses (B2B), everyone is spending a lot of money and effort to reach prospects and increase market […]

Marketing Channels, Social Media Marketing

How to Make Money on Social Media

September 16, 2021

Via: Small Business Trends

Social media be it Twitter, Facebook or YouTube have become the most popular platforms by hundreds of millions of users across the world. This has opened up opportunities for businesses to connect with customers, allowing them to maximize the income […]

Marketing Technologies, Other Technologies

Develop a Public Relations Strategy to Promote Your Small Business

September 2, 2021

Via: Small Business Trends

Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and […]


Amazon Launches Black Business Accelerator Program

June 15, 2021

Via: Small Business Trends

Amazon just announced that it’s launching a $150 million Black Business Accelerator program for third-party sellers on the site. Almost all third-party sellers on Amazon are small to medium-sized businesses. Third-party sellers represent nearly 60% of product sales on Amazon, […]

Marketing Channels, Social Media Marketing

TikTok adds new marketing insights for SMBs

June 8, 2021

Via: Business of Apps

TikTok updated its guidance for SMBs looking to use the platform for marketing purposes. In a ‘Behind the Business‘ series, the company features tips and tricks from small business owners on how to use the app for advertising. Paul Bamba […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]

Big Data, Platforms & Software

12 Best Ecommerce Platforms and Software for Your Online Store

April 15, 2021

Via: Small Business Trends

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]

Marketing Technologies, Mobile Marketing

Why You Should Use WhatsApp Business in 2021

April 6, 2021

Via: Entrepreneur

Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with […]

Digital Media & Mobile, Media

More Than Half Of Local Businesses Still Lack Mobile Strategy

May 24, 2018

Via: Media Post

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store. Still, no mobile presence is apparently […]

Email Marketing, Marketing Channels

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

February 26, 2018

Via: Duct Tape Marketing

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Although many of my colleagues in the SEO world were surprised when I transitioned […]

Advertising Technology

How to Improve SEO for Your Small Business

June 15, 2017

Via: Entrepreneur

Businesses of the 21st century are all connected to the digital market. Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, […]

Marketing Channels

5 Marketing Mistakes You Should Avoid In Your Small Business

June 13, 2017

Via: Social Media Today

No matter what sector you’re in, marketing can make or break your business. That’s why brands spend so much time and effort on developing an effective a marketing plan – but if you think the success of your marketing depends only on smart planning […]