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Tag: skills


Content & SEO, Marketing Channels

7+ Skills Every Content Marketer Needs To Be Great

November 9, 2022

Via: CMI

Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need […]


News

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills

March 7, 2019

Via: Adweek

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the […]


Marketing Channels

3 Steps to Better Leadership in Today’s Clickthrough Society

October 9, 2018

Via: Target Marketing

There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]


News

What skills do employers look for when hiring digital marketers?

March 20, 2017

Via: Econsultancy blog

From search and social to data and content, professionals can now specialise in various strands of the industry. As shown in the Career and Salary Survey Report, salaries within digital are largely increasing as a result. But with an expanding […]