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With First-Party Data, the Experience Is the Most Important Part

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Tag: short-form video format

Marketing Channels, Social Media Marketing

YouTube Is Showing Everyone Its Shorts; Integral Ad Science Buys Publica

August 11, 2021

Via: AdExchanger

Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the […]