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Tag: Shop tab


Marketing Channels, Social Media Marketing

Instagram may pull Shop tab as social commerce slows

September 8, 2022

Via: Business of Apps

Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program. Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in […]


Marketing Channels, Social Media Marketing

TikTok tests Shop tab to expand mCommerce options

July 5, 2022

Via: Business of Apps

As TikTok expand its foray into eCommerce, the app is now testing a Shop tab alongside the ‘For You’ and ‘Following’ feeds. Users will be able to access shoppable items via the tab and checkout directly. The launch marks the […]