Content & SEO, Marketing Channels
January 23, 2024
Via: EntrepreneurI’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about […]
Marketing Channels, Web Advertising
July 5, 2023
Via: Search Engine JournalThere’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative […]
Content & SEO, Marketing Channels
April 18, 2023
Via: Search Engine LandA full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations. Providing […]
Content & SEO, Marketing Channels
July 27, 2022
Via: Search Engine JournalThe march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, […]
April 16, 2024
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