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Tag: Sephora

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Makeup brands are testing augmented reality to drive conversions

March 29, 2016

Via: Digiday

While shopping for a new lipstick on Sephora’s mobile app, customers contemplating whether to buy Marc Jacobs’ Forbidden Berry shade or Stila’s Magenta Plum can see exactly how the colors will look on their faces. The Sephora Virtual Artist tool in the […]