Tag: SEO strategy

September 30, 2022

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search […]

September 29, 2022

To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why? What follows are business-critical problems and lost opportunities I’ve come across while consulting on SEO strategy with some of the biggest brands and corporations […]

September 8, 2022

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over 3.5 billion searches each day. And interestingly, a […]

August 30, 2022

While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending. I speak daily with Fortune 500 brands refocusing efforts and budgets from […]

August 18, 2022

Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these have taught us anything in the world of SEO, it’s that even the most sound, […]

August 16, 2022

Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the […]

June 24, 2022

A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion […]

June 6, 2022

“We don’t have enough content on the website. We need to publish 100 pages per month.” That is typically what I hear from the C-suite and across departments when they hire an SEO director for the first time at an […]

June 2, 2022

Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? You can uncover the best ways to invest in the future by gaining a solid understanding […]

May 25, 2022

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a […]

May 17, 2022

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 […]

May 9, 2022

Imagine if Google created a website tool – SEO in Plain Sight. It lets you easily create, track, and adapt your SEO plan so you can: Know precisely why your rankings dropped even though they were doing well yesterday. Learn […]

April 15, 2022

There are a lot of articles and people promoting “quick SEO fixes” on the internet. A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a second. But if there’s one thing the last few decades […]

April 12, 2022

Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people will see your website if you’re only focusing on desktop […]

April 11, 2022

Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if […]

March 25, 2022

Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at […]

March 18, 2022

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it’s local SEO that makes all the difference. Why? Because effective […]

March 14, 2022

Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO […]

February 17, 2022

A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey […]

January 20, 2022

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]