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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

Tag: Seniors

Big Data, Customer Data

If You’re Not Marketing to Older People, Your Business Is Missing Out Big Time

October 28, 2021

Via: Entrepreneur

In an age of “digital revolution,” the world of commerce is typified by value drivers that prize everything faster and better. Even during a deep dive into audience segmentation or analytics, marketers may miss something right in front of their […]