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Tag: segment

Don’t Let Bad Creative Ruin Good Data

Advertising Technology

Don’t Let Bad Creative Ruin Good Data

May 10, 2018

Via: Adweek

This is truly the golden age for marketers. The original prophecy of the internet: You can collect (or buy) data about your current and potential consumers; analyze, identify, segment and cross reference data from multiple sources; and target and retarget […]