Tag: search marketers

March 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of […]

March 7, 2023

Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you […]

March 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. […]

February 17, 2023

Digital transformation is here. But is it really here for search marketers? According to Google, “Now is the time to reset, pivot, and think big to transform your business operations to match new digital expectations.” Search marketers need to transform. […]

February 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives […]

November 7, 2022

Unique use case: Using pivot tables to QA bulk sheets If you’ve come across pivot tables in your search marketing career, I’d expect it was likely in a performance report. However, they can be leveraged in creative, non-analytical ways. One […]

May 21, 2019

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]