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Excel pivot table best practices for search marketers

November 7, 2022

Via: Search Engine Land

Unique use case: Using pivot tables to QA bulk sheets If you’ve come across pivot tables in your search marketing career, I’d expect it was likely in a performance report. However, they can be leveraged in creative, non-analytical ways. One […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

May 21, 2019

Via: Target Marketing

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]