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Tag: search engines


Content & SEO, Marketing Channels

Is Reading Level A Google Ranking Factor?

November 9, 2022

Via: Search Engine Journal

Every SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search results? There are a lot of misconceptions about this. But what exactly is readability? […]


Content & SEO, Marketing Channels

Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content

October 10, 2022

Via: Search Engine Journal

In the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it would be fair to say that not everyone gets a kick […]


Content & SEO, Marketing Channels

25 tips to optimize your content for people and search engines

October 3, 2022

Via: Search Engine Land

Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

6 Best Enterprise Tools & Platforms For Technical SEO

June 13, 2022

Via: Search Engine Journal

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]


Content & SEO, Marketing Channels

9 Essential Steps In Building A Winning SEO Strategy

April 11, 2022

Via: Search Engine Journal

Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if […]


Content & SEO, Marketing Channels

6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?

March 1, 2022

Via: Search Engine Journal

Local SEO can be a winner for so many types of businesses. Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will begin their journey with search. And if you want their […]


Content & SEO, Marketing Channels

How To Add Internal And External Links That Get Clicks And Conversions

January 14, 2022

Via: Search Engine Journal

Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience to the next relevant piece of content they need to […]


Content & SEO, Marketing Channels

How To Fix 21 Content Creation Mistakes That Impact ROI

November 19, 2021

Via: Search Engine Journal

Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and […]


Content & SEO, Marketing Channels

Use Internal Links to Get a Better Reception from Search Engines and Readers

October 5, 2021

Via: CMI

Would you like your blog to generate more traffic from search engines? And would you like those new visitors to continue reading other content on your site instead of leaving? A low-hanging fruit solution exists: Link more to your older […]


Content & SEO, Marketing Channels

The 15 Areas of SEO Knowledge You Must Master to Be Successful

August 18, 2021

Via: Search Engine Journal

SEO has become an essential channel in the digital marketing mix for brands and organizations, and it’s constantly evolving. Trying to stay ahead of the curve can get overwhelming, especially for those just learning SEO or adding another channel or […]


Content & SEO, Marketing Channels

4 Pillars of Organizational Maturity for Smarter Organic Marketing

June 8, 2021

Via: Search Engine Journal

The Rise of SEO in Organizations (Finally!) is Just the Beginning While most of us were already aware of a trend where power was shifting to customers, the pandemic has certainly accelerated this. A lot of businesses were caught off-guard […]


Content & SEO, Marketing Channels

Can You Rank High on Google With a Small Website?

April 20, 2021

Via: Search Engine Journal

The largest obstacle with smaller websites is that you do not have as much of an ability to create an internal linking structure, and if none of the pages are link-worthy you won’t be able to pass that authority through. […]


Big Data, Platforms & Software

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines

April 2, 2021

Via: Search Engine Journal

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine. But what about Microsoft Bing? Is it worth optimizing your site for, as well? Let’s see how these […]


Editorial, Platforms & Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]