Content & SEO, Marketing Channels
February 19, 2024
Via: Search Engine LandWill traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]
Content & SEO, Marketing Channels
January 25, 2024
Via: Search Engine JournalThe increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity. Semantic HTML makes it clear to search engines exactly where […]
January 12, 2024
Via: Search Engine JournalLocal businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance […]
Content & SEO, Marketing Channels
December 20, 2023
Via: EntrepreneurMany entrepreneurs struggle to rank high on search engines despite investing in search engine optimization (SEO). As a result, their website remains buried on the fourth page of Google, where nobody can ever find it. This is commonly the result […]
Content & SEO, Marketing Channels
November 15, 2023
Via: Search Engine JournalAI-powered search engines are a new breed redefining the search experience as we know it. And when we talk about AI-powered search engines, Bing and Google SGE (Search Generative Experience) are currently the two that rise to the top. For […]
Content & SEO, Marketing Channels
February 7, 2023
Via: Search Engine LandArtificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots […]
Content & SEO, Marketing Channels
February 2, 2023
Via: Search Engine LandBacklinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. […]
Content & SEO, Marketing Channels
January 17, 2023
Via: Search Engine JournalWeb Indexing Indexing is where the ranking process begins after a website has been crawled. Indexing essentially refers to adding a webpage’s content to Google to be considered for rankings. When you create a new page on your site, there […]
Content & SEO, Marketing Channels
December 27, 2022
Via: Martech ZoneWrite For Users, Not Search Engines I wish we could go back in time and replace the word engine in search engine optimization with user, though. In the early days of SEO, frequent, recent, and low-quality content could manipulate the […]
Content & SEO, Marketing Channels
November 9, 2022
Via: Search Engine JournalEvery SEO professional knows content is king. And not all content is created equal. But does your content’s readability affect how Google ranks you in search results? There are a lot of misconceptions about this. But what exactly is readability? […]
Content & SEO, Marketing Channels
October 10, 2022
Via: Search Engine JournalIn the grand spectrum of exciting industries, real estate portals are somewhere in the middle between packaging materials and lion-taming. While most people enjoy browsing properties on them, it would be fair to say that not everyone gets a kick […]
Content & SEO, Marketing Channels
October 3, 2022
Via: Search Engine LandGoogle’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
June 13, 2022
Via: Search Engine JournalHaving a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]
Content & SEO, Marketing Channels
April 11, 2022
Via: Search Engine JournalOnline shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if […]
Content & SEO, Marketing Channels
March 1, 2022
Via: Search Engine JournalLocal SEO can be a winner for so many types of businesses. Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will begin their journey with search. And if you want their […]
Content & SEO, Marketing Channels
January 14, 2022
Via: Search Engine JournalInternal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link should lead your audience to the next relevant piece of content they need to […]
Content & SEO, Marketing Channels
November 19, 2021
Via: Search Engine JournalTechnology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and […]
Content & SEO, Marketing Channels
October 5, 2021
Via: CMIWould you like your blog to generate more traffic from search engines? And would you like those new visitors to continue reading other content on your site instead of leaving? A low-hanging fruit solution exists: Link more to your older […]
Content & SEO, Marketing Channels
August 18, 2021
Via: Search Engine JournalSEO has become an essential channel in the digital marketing mix for brands and organizations, and it’s constantly evolving. Trying to stay ahead of the curve can get overwhelming, especially for those just learning SEO or adding another channel or […]
Content & SEO, Marketing Channels
June 8, 2021
Via: Search Engine JournalThe Rise of SEO in Organizations (Finally!) is Just the Beginning While most of us were already aware of a trend where power was shifting to customers, the pandemic has certainly accelerated this. A lot of businesses were caught off-guard […]