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Tag: search engine


Content & SEO, Marketing Channels

How To Effectively Perform Keyword Research For Ecommerce

September 30, 2022

Via: Search Engine Journal

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search […]


News

What is semantic search: A deep dive into entity-based search

September 29, 2022

Via: Search Engine Land

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are […]


Content & SEO, Marketing Channels

3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them

September 28, 2022

Via: Search Engine Journal

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your […]


Marketing Channels, Social Media Marketing

Could TikTok Be A Search Engine? For Many Users, It Already Is

June 17, 2022

Via: Search Engine Journal

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]


Content & SEO, Marketing Channels

Should your business ever take a break from doing SEO?

June 14, 2022

Via: Search Engine Land

For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought […]


Content & SEO, Marketing Channels

Semantic Search: How It Works & Who It’s For

February 23, 2022

Via: Search Engine Journal

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute. […]


Content & SEO, Marketing Channels

10 Essential Priorities For Your Retail SEO Strategy

February 7, 2022

Via: Search Engine Journal

Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to continue, with ecommerce taking a nearly 40% share of sales […]


Content & SEO, Marketing Channels

Does Comprehensive Content Build Trust?

November 2, 2021

Via: Search Engine Journal

Google and Trust There is an idea that if Google doesn’t rank a site then it might be because Google doesn’t trust it. That’s not an unreasonable thing to worry about. But Google doesn’t really structure its algorithms around trust […]


Marketing Channels, Web Advertising

Amazon’s Ad Business Hurting Sellers; Mozilla Tests Switching Default Search Engine

September 21, 2021

Via: AdExchanger

Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with the average […]


Content & SEO, Marketing Channels

Google’s Top 5 SEO Tools

September 3, 2021

Via: Search Engine Journal

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better. Here […]


News

Google Reportedly Paying Apple $15B to Stay Default Search Engine

August 26, 2021

Via: Search Engine Journal

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. It’s known that Google pays a considerable amount for its default search position in Safari, but that number is said to […]


Content & SEO, Marketing Channels

Google Patent Aims to Solve Searchers’ Need for Related Media Content

June 25, 2021

Via: Search Engine Journal

There’s a newly granted Google patent out that involves methods, systems, and media for presenting content organized by category. This patent caught my attention as it talks about related entities and describes how they fit together in the world of […]


Content & SEO, Marketing Channels

Why Do Search Rankings on Some Keywords Fluctuate So Much?

April 6, 2021

Via: Search Engine Journal

“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one […]


Marketing Channels, Web Advertising

Is Digital Marketing Something You Can DIY?

July 30, 2020

Via: Target Marketing

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong with the fence. Being handy — and cheap — I […]


Marketing Channels, Web Advertising

What SEO Means on Amazon and How Brands Can Make the Most of It

November 12, 2019

Via: Adweek

Amazon is many things—including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a […]


Marketing Channels, Web Advertising

A Google Ads Change on Oct. 30: What You Need to Know

October 23, 2018

Via: Target Marketing

Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay. That’s the day when the search engine giant is […]


Content & SEO, Marketing Technologies

Technical SEO for Content Marketing

April 23, 2018

Via: Target Marketing

Get the eye glaze ready — we’re going to get technical! I get that stuff like technical SEO is the last thing most marketers want to talk about, but I promise we won’t dive too deeply into the geek-speak. Consider […]


Marketing Channels, Social Media Marketing

Social Media vs. SEO: Which is the Best Traffic Source?

April 14, 2017

Via: Social Media Today

Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on […]


Marketing Channels, Web Advertising

Understanding the Impact of Artificial Intelligence on SEO

March 24, 2017

Via: Online Marketing Blog

Artificial intelligence and machine learning sound like concepts from the future. In reality, it has been used by search engines for a decent amount of time now. Most people have probably heard of Google’s RankBrain by now, but if not, […]