Tag: search engine

April 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands […]

August 17, 2023

Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best […]

July 14, 2023

Having a well-optimized blog is essential for gaining visibility and attracting a steady stream of organic traffic. Search engine optimization (SEO) plays a crucial role in driving your blog’s success by ensuring that it ranks higher in search engine results […]

February 17, 2023

Digital transformation is here. But is it really here for search marketers? According to Google, “Now is the time to reset, pivot, and think big to transform your business operations to match new digital expectations.” Search marketers need to transform. […]

February 8, 2023

There are several reasons you might have to rebrand. Rebranding is not something foreseen or something that is part of any business plan. It’s almost always a result of unexpected circumstances, a correction or an improvement to your brand. Whatever […]

December 13, 2022

Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help users find answers to questions; basically, whatever someone would normally […]

September 30, 2022

Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search […]

September 29, 2022

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are […]

September 28, 2022

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your […]

June 17, 2022

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]

June 14, 2022

For so many reasons it can be tempting to stop doing SEO for a period of time – maybe it’s budget, maybe you’ve had a bad experience with your SEO vendor or maybe you’re not seeing the results you thought […]

February 23, 2022

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute. […]

February 7, 2022

Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to continue, with ecommerce taking a nearly 40% share of sales […]

November 2, 2021

Google and Trust There is an idea that if Google doesn’t rank a site then it might be because Google doesn’t trust it. That’s not an unreasonable thing to worry about. But Google doesn’t really structure its algorithms around trust […]

September 21, 2021

Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with the average […]

September 3, 2021

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better. Here […]

August 26, 2021

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. It’s known that Google pays a considerable amount for its default search position in Safari, but that number is said to […]

June 25, 2021

There’s a newly granted Google patent out that involves methods, systems, and media for presenting content organized by category. This patent caught my attention as it talks about related entities and describes how they fit together in the world of […]

April 6, 2021

“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from one location and one […]

July 30, 2020

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong with the fence. Being handy — and cheap — I […]