Tag: Search Engine Optimization

January 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely […]

December 19, 2022

Marketing has undergone a radical transformation in the last few decades. Traditional methods such as television and print advertising are gradually dying out as more people turn to the Internet for information. Instead of relying on these outdated methods, businesses […]

June 28, 2022

Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of […]

June 28, 2022

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The report aims to highlight the ‘best workplaces to grow a career’ in 2022. LinkedIn’s […]

May 13, 2022

This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more […]

May 11, 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising […]

May 2, 2022

From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside […]

April 19, 2022

Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you […]

April 6, 2022

In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place […]

March 25, 2022

Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at […]

October 19, 2021

Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical industrial transformations, with some […]

October 13, 2021

Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be […]

July 16, 2021

If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost. Even if you have a built-in […]

June 1, 2021

What’s the best “sales pitch” to persuade clients to follow SEO guidelines? What is important to you is not necessarily important to other people. This is true in both life and the world of search engine optimization. Over the years, […]

April 19, 2021

Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not.  A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page. That means optimizing […]

February 26, 2021

Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why […]

November 18, 2020

Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here. A couple of years ago, I was in the supermarket when I overheard half of a phone […]

February 4, 2020

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. It was easy to spot ads, because they were clearly […]