October 5, 2022
Via: Search Engine JournalResponsive search ads (RSA) testing can be daunting yet rewarding. Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers. But the opportunities that await those willing to test RSAs are considerable, especially […]
Marketing Technologies, Other Technologies
July 19, 2018
Via: Econsultancy blogIn most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions. […]
February 29, 2024
February 29, 2024
March 15, 2024