Tag: search campaign


3 Experiments To Run For Responsive Search Ads Testing

October 5, 2022

Via: Search Engine Journal

Responsive search ads (RSA) testing can be daunting yet rewarding. Google sending the expanded text ad (ETA) the way of the dinosaur disappointed many advertisers and marketers. But the opportunities that await those willing to test RSAs are considerable, especially […]

Marketing Technologies, Other Technologies

How local languages should influence your search & advertising strategies

July 19, 2018

Via: Econsultancy blog

In most cases it can be assumed that the main official language(s) would be the key driver of performance for any search campaign. However, there are certain complexities that marketers should take into consideration when planning for multilingual campaign expansions. […]