Tag: Search advertising

Marketing Channels, Web Advertising

6 Ways To Optimize Your PPC Performance

September 8, 2023

Via: Search Engine Journal

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is […]

Content & SEO, Marketing Channels

Is Marketing Climate Change Coming? Or Is It Already Here?

May 26, 2023

Via: CMI

Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep […]


Search advertising is thriving amid economic uncertainty, new report confirms

September 16, 2022

Via: Search Engine Land

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In […]