Marketing Channels, Web Advertising
September 8, 2023
Via: Search Engine JournalPPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is […]
Content & SEO, Marketing Channels
May 26, 2023
Via: CMIIs marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep […]
September 16, 2022
Via: Search Engine LandIf you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In […]
September 21, 2023
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