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Tag: Search ad


Marketing Channels, Web Advertising

Search ad conversion rates down, cost per lead up in 2023

May 15, 2023

Via: Search Engine Land

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 […]


Marketing Channels, Web Advertising

Search ad spending could plunge 29% in Q2 as marketers turn taps off

April 13, 2020

Via: Marketing Dive

Search drives a considerable portion of the digital economy and a large share of marketing budgets, so a heavy blow to the sector offers a gloomy signal for the rest of the industry. In its previous forecast completed on March […]