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With First-Party Data, the Experience Is the Most Important Part

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Brands scrutinize video ad budgets as upfronts approach

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The latest threat of TikTok bans have caused marketers to raise an eyebrow

Tag: SAP

Content & SEO, Marketing Channels

Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP

July 25, 2022

Via: CMI

What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s so bright, that the team behind it had better wear shades (to paraphrase that old Timbuk 3 song). The Future of Customer Engagement and Experience earned […]