Tag: salesforce

September 21, 2022

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]

May 20, 2022

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]

August 19, 2021

Salesforce has offered up a first glimpse of plans to integrate Slack into its products following the completion of its US$27.7 billion acquisition last month. Salesforce said on Monday that Slack will be integrated into the Customer 360 platform in […]

February 3, 2017

Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend’s Super Bowl showdown between the Atlanta Falcons and New England Patriots. The Big Game Social Tracker provides real-time insight into the types of conversations people […]

November 4, 2016

“Most companies are totally failing at tying data to what they’re trying to do,” said Shannon Duffy, VP of Marketing forSalesforce Pardot, the cloud giant’s B2B automation arm. Although data is everywhere, she told me, people often feel they just […]

September 2, 2016

Salesforce announced the release of an analytics platform Thursday, extending its portfolio to B2B marketers. The Wave for B2B Marketing application provides a visual, interactive dashboard. It gives marketers a view of online company metrics, including lead volume, conversion rates […]

April 1, 2016

Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer experience […]