Tag: salesforce

Big Data, Platforms & Software

Salesforce goes real-time in CRM upgrade

September 21, 2022

Via: CMO

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]

Big Data, Customer Data

Report: What’s causing customers to switch vs stay loyal

May 20, 2022

Via: CMO

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]

Big Data, Platforms & Software

Salesforce unveils its first Slack integrations

August 19, 2021

Via: CMO

Salesforce has offered up a first glimpse of plans to integrate Slack into its products following the completion of its US$27.7 billion acquisition last month. Salesforce said on Monday that Slack will be integrated into the Customer 360 platform in […]

Advertising Technology

Salesforce Launches Super Bowl Tracker

February 3, 2017

Via: Media Post

Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend’s Super Bowl showdown between the Atlanta Falcons and New England Patriots. The Big Game Social Tracker provides real-time insight into the types of conversations people […]

Big Data, Platforms & Software

Salesforce Launches B2B Analytics App

November 4, 2016

Via: Direct Marketing News

“Most companies are totally failing at tying data to what they’re trying to do,” said Shannon Duffy, VP of Marketing forSalesforce Pardot, the cloud giant’s B2B automation arm. Although data is everywhere, she told me, people often feel they just […]

Advertising Technology

Salesforce Extends Analytics Into B2B Market

September 2, 2016

Via: Media Post

Salesforce announced the release of an analytics platform Thursday, extending its portfolio to B2B marketers. The Wave for B2B Marketing application provides a visual, interactive dashboard. It gives marketers a view of online company metrics, including lead volume, conversion rates […]

Marketing Channels, Social Media Marketing

New Data Shows 82% of Marketers Believe Social Media Marketing is Now Core to Their Business

April 1, 2016

Via: Social Media Today

Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer experience […]