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Tag: Russia’s invasion


Editorial

Why Email Marketing Is a Valuable Tool in 2022

April 29, 2022

Via: Natalie Dunn

With a new geopolitical crisis plaguing Europe and the world, combined with the COVID-19 pandemic still claiming lives, it comes as no surprise that people in the US and abroad want to return to normal. In fact, according to the […]


Editorial

US consumers want to see brands take an action against Russia’s invasion

March 21, 2022

Via: Natalie Dunn

Although for the first time in more than two years concerns regarding the COVID-19 pandemic seem to wane, another new crisis has already emerged. On 24 February, Russian President Vladimir Putin announced that his country feels threatened by neighboring Ukraine, […]


News

Ad industry’s response to Russia: The story so far

March 21, 2022

Via: Marketing Dive

The ad industry has been swift to act since Russia invaded Ukraine nearly a month ago. The war, beyond its tragic humanitarian toll, has thrown businesses further into global chaos, with compounding supply chain and inflationary pressures and complex logistical […]


News

Ukraine war tests whether marketers can address crisis meaningfully

March 4, 2022

Via: Marketing Dive

Consumers want brands to take concrete measures addressing Russia’s invasion of Ukraine, a reflection of growing public awareness of the influence companies wield over major global events and widespread concern over the conflict. Despite these expectations, marketers should not rush […]