Tag: ROI

August 28, 2023

Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress. With these fantastic tools, virtually anyone can create an […]

August 14, 2023

The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores […]

May 23, 2023

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying for? Only […]

May 2, 2023

Influencer marketing is an effective marketing strategy where businesses develop partnerships with celebrities and public figures to promote their products and services. Based on a report by HubSpot, 1 in 4 marketers leverage influencer marketing. In addition, 72% of Gen […]

May 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. […]

March 15, 2023

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media […]

March 9, 2023

More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the […]

February 27, 2023

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve […]

January 19, 2023

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]

January 12, 2023

Think about why you’re measuring content’s value A couple of years ago, Ahrefs CMO Tim Soulo shared a tweet thread listing the benefits the company knows it gets from its content marketing. Yet Ahrefs never intertwines return on investment and […]

November 15, 2022

Marketers are hard at work gearing up for the next frontier of AI, IoT and Web3, while navigating the headwinds of cookie and mobile ID deprecation. In this environment, technology has become a marketer’s best friend. Brands are funneling enormous […]

July 6, 2022

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never […]

June 21, 2022

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]

February 22, 2022

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without […]

March 30, 2021

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]

March 24, 2021

“Email is dead.” With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But […]

July 22, 2020

Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or […]

March 24, 2020

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]

February 26, 2020

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, […]

January 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]