Tag: ROI

Marketing Channels, Social Media Marketing

TikTok ad spend growth slows amid ban talks

July 10, 2024

Via: Search Engine Land

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]

Big Data, Customer Data

How To Increase Conversions With This 6-Step Customer Journey Analysis

May 14, 2024

Via: Search Engine Journal

To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? How do […]


How media partners can communicate brand momentum in 2024

January 31, 2024

Via: Marketing Dive

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]

Big Data, Platforms & Software

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

November 20, 2023

Via: Search Engine Journal

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? […]

Marketing Channels, Social Media Marketing

Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023

August 28, 2023

Via: Martech Zone

Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress. With these fantastic tools, virtually anyone can create an […]

Marketing Technologies, Other Technologies

7 Crucial Metrics to Evaluate the Effectiveness of Your Marketing Campaigns

August 14, 2023

Via: Entrepreneur

The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores […]


Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

May 23, 2023

Via: MediaPost

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying for? Only […]


7 Trends Now Defining Influencer Marketing and Examples

May 2, 2023

Via: Natalie Dunn

Influencer marketing is an effective marketing strategy where businesses develop partnerships with celebrities and public figures to promote their products and services. Based on a report by HubSpot, 1 in 4 marketers leverage influencer marketing. In addition, 72% of Gen […]


The state of retail media

May 1, 2023

Via: Digiday

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. […]

Marketing Channels, Social Media Marketing

How to Measure Your ROI on Social Media Marketing Campaigns

March 15, 2023

Via: Convince and Convert

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media […]

Email Marketing, Marketing Channels

8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

March 9, 2023

Via: Entrepreneur

More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the […]

Content & SEO, Marketing Channels

Why content strategy matters most

February 27, 2023

Via: Search Engine Land

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve […]

Content & SEO, Marketing Channels

How to create an enterprise SEO monthly report

January 19, 2023

Via: Search Engine Land

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]

Content & SEO, Marketing Channels

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

January 12, 2023

Via: CMI

Think about why you’re measuring content’s value A couple of years ago, Ahrefs CMO Tim Soulo shared a tweet thread listing the benefits the company knows it gets from its content marketing. Yet Ahrefs never intertwines return on investment and […]


Want Better ROI From Your Marketing Tech? Treat It Like A Team Member

November 15, 2022

Via: AdExchanger

Marketers are hard at work gearing up for the next frontier of AI, IoT and Web3, while navigating the headwinds of cookie and mobile ID deprecation. In this environment, technology has become a marketer’s best friend. Brands are funneling enormous […]

Content & SEO, Marketing Channels

SEO Maintenance: A Checklist For Essential Year-Round Tasks

July 6, 2022

Via: Search Engine Journal

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never […]

Content & SEO, Marketing Channels

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

June 21, 2022

Via: Entrepreneur

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]

Marketing Channels, Social Media Marketing, Web Advertising

Facebook Ads: When Is Paying For Engagement Worth It?

February 22, 2022

Via: Search Engine Journal

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without […]

Big Data, Customer Data

Proven Local Marketing Strategies to Drive Customer Experience & ROI

March 30, 2021

Via: Search Engine Journal

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]

Email Marketing, Marketing Channels

These 3 Big Companies Are Crushing It With Email Marketing

March 24, 2021

Via: Entrepreneur

“Email is dead.” With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But […]