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Tag: ROI


News

Want Better ROI From Your Marketing Tech? Treat It Like A Team Member

November 15, 2022

Via: AdExchanger

Marketers are hard at work gearing up for the next frontier of AI, IoT and Web3, while navigating the headwinds of cookie and mobile ID deprecation. In this environment, technology has become a marketer’s best friend. Brands are funneling enormous […]


Content & SEO, Marketing Channels

SEO Maintenance: A Checklist For Essential Year-Round Tasks

July 6, 2022

Via: Search Engine Journal

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never […]


Content & SEO, Marketing Channels

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

June 21, 2022

Via: Entrepreneur

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]


Marketing Channels, Social Media Marketing, Web Advertising

Facebook Ads: When Is Paying For Engagement Worth It?

February 22, 2022

Via: Search Engine Journal

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without […]


Big Data, Customer Data

Proven Local Marketing Strategies to Drive Customer Experience & ROI

March 30, 2021

Via: Search Engine Journal

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]


Email Marketing, Marketing Channels

These 3 Big Companies Are Crushing It With Email Marketing

March 24, 2021

Via: Entrepreneur

“Email is dead.” With almost 4 billion people now on social media, it’s easy to think that’s where businesses should focus most of their efforts. In fact, many experts even go as far as proclaiming that “Email is dead.” But […]


Marketing Channels

How and where to fight for your marketing budget

July 22, 2020

Via: Marketing Land

Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or […]


Content & SEO, Marketing Technologies

Marketers struggle with content strategy, tracking ROI, study says

March 24, 2020

Via: Marketing Dive

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]


Automation, Marketing Technologies

The benefits of using marketing automation

February 26, 2020

Via: Marketing Land

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, […]


Content & SEO, Marketing Technologies

The Art and Science of Content Marketing ROI

January 24, 2020

Via: The Content Strategist

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]


Marketing Technologies, Other Technologies

The Importance of a Contextual Marketing Strategy for Video

January 17, 2020

Via: Target Marketing

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]


Automation, Marketing Technologies

The AI Paradox: Why More Automation Means We Need More Humanity

October 24, 2019

Via: Chief Marketer

Marketers and businesses are increasingly using AI to automate functional processes as well as customer interactions. AI has been shown to help brands understand their audience better, reach them at the right times, improve the accuracy of marketing campaigns, and […]


Uncategorized

Direct Mail Enhancement Strategy: Part 1, Paper Stock

October 24, 2019

Via: Target Marketing

In order to create direct mail that enhances your ROI, you need to come up with a strategy to get attention, as well as offer products or services that are relevant to your audience. There are so many choices for […]


Content & SEO, Marketing Technologies

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

September 20, 2019

Via: The Content Strategist

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate (Speed), the person about to wake up (Inception), and the game about to end […]


Marketing Technologies, Other Technologies

Inductive Direct Mail Strategy Leads to a Better Creative Space

August 15, 2019

Via: Target Marketing

Sometimes marketers get stuck in a direct mail strategy rut. They find a direct mail format that works and just stick to it. Over time, the ROI shrinks, but not enough to spend time making changes. This is easy, but […]


Big Data, Customer Data

The State of Customer Experience and What Marketers Are Doing About It

July 10, 2019

Via: Target Marketing

The marketing priority for customer experiences is for them to be seamless — but they’re not. Recent research finds 61% of marketers “struggle to provide a seamless customer experience.” And this finding comes as more and more consumers are showing […]


Editorial

When and Where to Implement Marketing Automation Into Your Business

June 15, 2019

Via: Natalie Dunn

Every marketer today has heard about marketing automation at least once. And the interest in this strategy seems to be growing exponentially. According to Google Trends, the search traffic for „marketing automation” has gone up to 40% since last year. […]


News

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

May 28, 2019

Via: Adweek

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that […]


Big Data, Customer Data

MarTech Needs Clarity Around Return on Ad Spend and ROI

May 3, 2019

Via: Target Marketing

Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit. Major initiatives and specific tools that harness technology to achieve marketing goals only have meaning to the extent they generate incremental dollars. […]


Marketing Channels, Web Advertising

How AI Is Changing Google Ads

December 5, 2018

Via: Target Marketing

Artificial intelligence (AI) is taking over the Internet one platform at a time. Many experts have been anticipating what AI will mean for search, particularly voice search, but not as many people are thinking about Google Ads. Google Ads is […]