Top

Tag: ROAS


Marketing Channels, Web Advertising

How to improve PPC campaign performance: A checklist

October 26, 2023

Via: Search Engine Land

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set […]


Marketing Channels, Social Media Marketing

TikTok adds improved in-app campaign measurement tools for advertisers

July 19, 2022

Via: Business of Apps

TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. TikTok hopes that […]


Marketing Channels, Web Advertising

Free Google Ads Script To Dynamically Change Target ROAS

February 18, 2022

Via: Search Engine Journal

With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use […]


Marketing Channels, Social Media Marketing

9 Creative Ways to Optimize Facebook Ads Cost and ROAS

March 29, 2021

Via: Search Engine Journal

Facebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times. Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) […]


Big Data, Customer Data

MarTech Needs Clarity Around Return on Ad Spend and ROI

May 3, 2019

Via: Target Marketing

Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit. Major initiatives and specific tools that harness technology to achieve marketing goals only have meaning to the extent they generate incremental dollars. […]