Marketing Channels, Web Advertising
October 26, 2023
Via: Search Engine LandWith the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set […]
Marketing Channels, Social Media Marketing
July 19, 2022
Via: Business of AppsTikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. TikTok hopes that […]
Marketing Channels, Web Advertising
February 18, 2022
Via: Search Engine JournalWith the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use […]
Marketing Channels, Social Media Marketing
March 29, 2021
Via: Search Engine JournalFacebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times. Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) […]
May 3, 2019
Via: Target MarketingAny conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit. Major initiatives and specific tools that harness technology to achieve marketing goals only have meaning to the extent they generate incremental dollars. […]
February 29, 2024
February 29, 2024
March 15, 2024