Marketing Channels, Social Media Marketing

TikTok adds improved in-app campaign measurement tools for advertisers

July 19, 2022

Via: Business of Apps

TikTok wants to make it easier for marketers to track their in-app campaigns and just partnered with NCSolutions to provide measurements on sales lift. NCSolutions uses machine learning for in-depth insights into sales performance and ad exposure. TikTok hopes that […]

Marketing Channels, Web Advertising

Free Google Ads Script To Dynamically Change Target ROAS

February 18, 2022

Via: Search Engine Journal

With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use […]

Marketing Channels, Social Media Marketing

9 Creative Ways to Optimize Facebook Ads Cost and ROAS

March 29, 2021

Via: Search Engine Journal

Facebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times. Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) […]

Big Data, Customer Data

MarTech Needs Clarity Around Return on Ad Spend and ROI

May 3, 2019

Via: Target Marketing

Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit. Major initiatives and specific tools that harness technology to achieve marketing goals only have meaning to the extent they generate incremental dollars. […]