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Tag: risk


Content & SEO, Marketing Technologies

Using Marketing to Decrease Risk, Without Devaluing Your Solutions

June 26, 2019

Via: Target Marketing

If you’re asking your prospects to make a buying decision that involves a significant budget or any other form of risk, it’s wise to create a low-risk way for your prospects to get to know you. Increasing comfort decreases perceived […]


Big Data, Customer Data, Platforms & Software

Legacy Data Rules Can Mean Big Risks for Marketers

February 1, 2019

Via: Target Marketing

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]


Advertising & Branding

4 Risky Marketing Ideas That Paid Off

August 2, 2016

Via: Entrepreneur

In the marketing world, it often pays to take risks. But many marketers and entrepreneurs are intimidated at the idea of taking a bold action. That’s reasonable cause for reluctance, especially for new businesses with limited experience or limited resources […]