Tag: retargeting

Marketing Technologies, Mobile Marketing

Retargeting Is Gaming App Marketers’ Best Tool To Drive Incremental Revenue

November 7, 2022

Via: AdExchanger

Mid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen organically. In fact, many marketers could benefit […]

Big Data, Customer Data

Marketing Data’s Status and How Brands Can Get Where They Want to Go With It

June 3, 2019

Via: Target Marketing

If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm that organizations even have their data at all. They’ll cite “creepy” ads following them around the […]


Amazon is reportedly launching a retargeting ad product

May 16, 2018

Via: Econsultancy blog

Without much fanfare, Amazon has managed to build a billion-dollar advertising business. That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site […]

Advertising Technology

Facebook Advertisers Now Have More Ways to Create Retargeted Ads

January 11, 2017

Via: Adweek

About two years ago, Facebook launched dynamic ads—the retargeted promos that pop up in newsfeeds after someone looks at a product on a retailer’s website or mobile app. Now the social giant is expanding the format to let advertisers target […]

Advertising Technology

Google (finally) launches cross-device retargeting

September 26, 2016

Via: Marketing Land

Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a […]