Marketing Technologies, Mobile Marketing
November 7, 2022
Via: AdExchangerMid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen organically. In fact, many marketers could benefit […]
June 3, 2019
Via: Target MarketingIf you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm that organizations even have their data at all. They’ll cite “creepy” ads following them around the […]
May 16, 2018
Via: Econsultancy blogWithout much fanfare, Amazon has managed to build a billion-dollar advertising business. That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site […]
January 11, 2017
Via: AdweekAbout two years ago, Facebook launched dynamic ads—the retargeted promos that pop up in newsfeeds after someone looks at a product on a retailer’s website or mobile app. Now the social giant is expanding the format to let advertisers target […]
September 26, 2016
Via: Marketing LandSoon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a […]
February 29, 2024
February 29, 2024
March 15, 2024